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Series: European Proceedings of Social and Behavioural Sciences

Innovating Together: The Convergence of Management, Communication, and The Digital Transformation

Proceedings of the 4th International Conference on Management and Communication (ICMC 2025), 04-06 February 2025, Kota Kinabalu, Malaysia

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Table of Contents

Frontmatter
i-xv

Articles

Original Article

Peer Review Declaration

Ruzita Azmi
,
Amalhayati Che Othman
,
Chan Cheong Chong
,
Zurina Adnan
,
Fazilah Mohd Othman
,
Bidayatul Akmal Mustafa Kamil
,
Aizan Yaakob
,
Nurul Huda Abdul Majid
,
Jorg Matthes
,
Naoyuki Yoshino

Keywords:

Article no: 0

Pages 0-0

Doi: 10.15405/epsbs.2026.09.prd

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Original Article

Strategic Thinking As Antecedent Of Sustainability In Social Enterprises

Nik Fazlin Hiryati Nik Jaafar
ORCiD ,
Mohd Ali Bahari Abdul Kadir
ORCiD ,
Roha Mohamed Noah
ORCiD

Keywords: Social entrepreneurship, sustainability, structured operation, visionary planning, and continuous improvement

Article no: 2

Pages 27-42

Doi: 10.15405/EPSBS.2026.09.2

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Original Article

Keyword-Based Bibliometric Insights Into Whistleblowing: Trends, Themes And Implications

Nurisyal Muhamad
ORCiD ,
Syatila Che Saruji
ORCiD ,
Norhaninah A. Gani
ORCiD ,
Nisrin Ishak
ORCiD ,
Moktar Mahamod

Keywords: Whistleblowing, whistleblower, bibliometric, keyword analysis

Article no: 3

Pages 43-59

Doi: 10.15405/epsbs.2026.09.3

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Original Article

Sufism Entrepreneurship: The Role Of Mursyid Teacher Guidance In Malay Business Practices

Ahmad Fakhrurrazi Mohammed Zabidi
ORCiD ,
Abu Yazid Abdul Kadir
ORCiD ,
Nur Huraidah Jumat
ORCiD ,
Mahfuzah Mohammed Zabidi
ORCiD ,
Norhapizah Mohd Burhan
ORCiD ,
Najamuddin Petta Solong

Keywords: Sufism, Entrepreneurship, Spiritual Values, Islamic Education, Morality

Article no: 4

Pages 60-72

Doi: 10.15405/epsbs.2026.09.4

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Original Article

Environmental Management Accounting Within Sabah Parks, Malaysia: A Case Study Approach

Janice Ong May Li
,
Ivana Chandra Voo
,
Chu Wen Tyng

Keywords: Environmental management accounting, environmental sustainability, protected area, park management, Sabah Parks

Article no: 5

Pages 73-85

Doi: 10.15405/epsbs.2026.09.5

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Original Article

From Paper To Digital: Automating Credit Transfer Processes In Higher Education Institutions

Noornajwa binti Md Amin
ORCiD ,
Farah Farzana Abdul Aziz
ORCiD ,
Raznida Isa
ORCiD ,
Noraliza Azizan
ORCiD ,
Nor Shamshillah Kamarzaman
ORCiD ,
Siti Fajar Jalal
ORCiD

Keywords: Natural Language Processing (NLP), semantic analysis, TF-IDF, cosine similarity, text tokenization

Article no: 6

Pages 86-105

Doi: 10.15405/epsbs.2026.09.6

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Original Article

Exploring The Benefits Of Phyiıcal Activities And Sports For Children With Special Needs At The Preschool Level

Mohd Zuri Ghani
ORCiD ,
Azie Azlina Azmi
ORCiD ,
Muhamad Fitri Radzuan
ORCiD ,
Erina Asmawani
ORCiD ,
Nur Ilyani Idris
ORCiD

Keywords: Physical activity, sports, children with special needs, preschool, low-intensity exercise

Article no: 7

Pages 106-117

Doi: 10.15405/epsbs.2026.09.7

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Original Article

Technology Acceptance Model And Practice Of Massive Open Online Courses (Moocs): The Digital Technology Perspective

Nor Hafiza Haron
ORCiD ,
Roslinda Murad
ORCiD ,
Nor Hafiza Abd Samad
ORCiD

Keywords: MOOCs, online learning, higher learning, technology acceptance

Article no: 8

Pages 118-130

Doi: 10.15405/epsbs.2026.09.8

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Original Article

Enhancing Organizational Communication: An Empirical Analysis Of Pr Practitioners' Interpersonal Skills, Ethical Climate, And Social Media Involvement

Aida Suhana Abdul Hamid
,
Wan Nor Hidayah Wan Affandi

Keywords: Public Relations, organizational communication, interpersonal skills, ethical climate, social

Article no: 9

Pages 131-148

Doi: 10.15405/epsbs.2026.09.9

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Original Article

Interpersonal Attraction From The Perspectives Of Money Mule

Nurul Zaitul Itri Alias
,
Nik Adzrieman Abdul Rahman
,
Azlina Kamaruddin

Keywords: Interpersonal attraction, money mule, victimization, interpersonal communication, scammers

Article no: 10

Pages 149-158

Doi: 10.15405/epsbs.2026.09.10

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Original Article

The Relationship Among Social Media Addiction, Loneliness, Life Satisfaction And Technology Experience

Wan Nor Hidayah Wan Afandi
,
Aida Suhana Abdul Hamid
,
Nathasya Mohd Kamal

Keywords: Social media, Social media addiction, loneliness, technology, life satisfaction, young adults

Article no: 12

Pages 173-186

Doi: 10.15405/epsbs.2026.09.12

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Original Article

The Relationship Between Capital Structure, Liquidity And Leverage Towards The Construction Industry's Financial Performance Before, During And After Covid-19 In Malaysia

Siti Naimah Othman
ORCiD ,
Rahayati Ahmad
ORCiD ,
Syahiza Arsad
ORCiD

Keywords: Construction, COVID-19, Liquidity, Leverage, Capital Structure, Financial Performance

Article no: 15

Pages 211-225

Doi: 10.15405/epsbs.2026.09.15

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Original Article

The Mediating Role Of Self-Esteem Between Parent-Child Attachment And Psychological Distress

Teoh Xi Yao
,
Mak Wei Teng
,
Kimberley Wan
,
Ooh Seow Ling
,
Gan Su Wan

Keywords: Parent-child attachment, psychological distress, self-esteem, university students

Article no: 16

Pages 226-237

Doi: 10.15405/epsbs.2026.09.16

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Original Article

An Overview Of The Integration Of Aquaponic Systems In An Elderly Care Centre To Improve The Well-Being Of Elderly People: A Conceptual Paper

Chang Foo Chung
ORCiD ,
Tan Sharon Rebecca
ORCiD ,
Kent Chau Tak Bin
ORCiD

Keywords: Elderly people, sustainability, malaysia, farming, aquaponics

Article no: 17

Pages 238-257

Doi: 10.15405/epsbs.2026.09.17

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Original Article

Navigating The Convergence of ASEAN Countries' Economic Growth

Agustina Suparyatia
,
Tri Kunawangsih
,
Nurhayatic Nurhayatic
,
Nur Hidayatullah
,
Karina Syah Fitrie

Keywords: Convergence, Human Development, Foreign Direct Investment, Inflation, Unemployment

Article no: 19

Pages 275-290

Doi: 10.15405/epsbs.2026.09.19

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Original Article

Analysis of Crude Palm Oil (CPO) Exports in Indonesia

Ellyana Amran
ORCiD ,
Retno Wikan Palupi
,
Aekram Faisal
ORCiD ,
Alvedi Sabeni

Keywords: Indonesia's CPO export volume, National CPO production levels, International CPO prices, Inflation rates, Real exchange rate

Article no: 20

Pages 291-303

Doi: 10.15405/epsbs.2026.09.20

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Original Article

Exploring Cyber Entrepreneurship Intentions Among Students At Private Higher Education Institutions In Sabah

Karen Esther Tan
ORCiD ,
Sylvia Nabila Azwa Ambad
ORCiD ,
Nelson Lajuni
ORCiD ,
Sylvia Nur Syahidah Wong Abdullah
,
Jasmine Vivienne Andrew
ORCiD

Keywords: Cyber entrepreneurship, cyber entrepreneurship self-efficacy, educational support

Article no: 21

Pages 304-318

Doi: 10.15405/epsbs.2026.09.21

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Original Article

Problems And Challenges Of Waqf Reporting In Malaysia: Insights From Industry Professionals

Hadli Yunus
ORCiD ,
Nisrin Ishak
ORCiD ,
Siti Hirdayu Mohd Radzi
ORCiD ,
Ana Salwa Md Zin
ORCiD

Keywords: Waqf reporting, waqf institutions, problems, challenges, Malaysia

Article no: 22

Pages 319-336

Doi: 10.15405/epsbs.2026.09.22

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Original Article

Exploring Social Entrepreneurship Within A People-Based Economy: Integrating Rahmatan Lil ‘Alamin Principles For Sustainable Development

Zaliza Azan
ORCiD ,
Suhaimi Mhd Sarif
ORCiD ,
Suriza NoorFahmi Hashim
ORCiD

Keywords: Social Entrepreneurship, Rahmatan Lil ‘Alamin, Sustainable Development

Article no: 23

Pages 337-346

Doi: 10.15405/epsbs.2026.09.23

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Original Article

Ai-Powered Virtual Assistants In Uae E-Government: A Utaut-Based Assessment

Nora Azima Noordin
ORCiD ,
Puteri NE Nohuddin
ORCiD ,
Kholoud Walid Ibrahim Albloushi
ORCiD

Keywords: Artificial Intelligence, Virtual Assistants, e-Government, Public Services, UAE, UTAUT

Article no: 26

Pages 376-389

Doi: 10.15405/epsbs.2026.09.26

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Original Article

Dynamic Capabilities And Entrepreneurial Competencies: A Framework For Performance Improvement In Sabah's Sme Manufacturing Sector

Ang Hong Loong
ORCiD ,
Suddin Lada
ORCiD ,
Faerozh Madli
,
Shaierah Gulabdin
ORCiD ,
Erick Karunia
ORCiD ,
Tinik Sugiati
,
Ferawati Usman

Keywords: Dynamic capabilities, entrepreneurial capabilities, organizational performance, SME manufacturing, Sabah

Article no: 27

Pages 390-406

Doi: 10.15405/epsbs.2026.09.27

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Original Article

Barriers To Women’s Entrepreneurial Success In Malaysian Micro Smes: A Social Capital Perspective

Noorraha Abdul Razak
ORCiD ,
Nisrin Ishak
ORCiD ,
Nurshuhaida Abdul Razak
ORCiD ,
Nor Aziah Sulaiman
ORCiD

Keywords: Women Entrepreneurs, micro-online businesses, social capital, digital economy

Article no: 28

Pages 407-419

Doi: 10.15405/epsbs.2026.09.28

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Original Article

The Impact of Perceived Compatibility on Initial Trust in Unfamiliar Online Retailers

Chiet-Bing Wong
ORCiD ,
Khalil Md Nor
ORCiD ,
Nor Asiah Yaakub
ORCiD ,
Muddasar Ghani Khwaja
ORCiD ,
Alhamzah F. Abbas
ORCiD

Keywords: Initial trust, perceived compatibility, e-commerce, online retailer

Article no: 29

Pages 420-429

Doi: 10.15405/epsbs.2026.09.29

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Original Article

International Students And Sdg 4: Pathways To Inclusive Higher Education

Mariani Mohd Dahlan
ORCiD ,
Zaharah Zainal Abidin
ORCiD ,
Siti Robaya Jantan
,
Ab Arif Sanusi Arifin
,
Syazalinah Wasli
,
Batrisya Qistina Mohd Nazri

Keywords: International Students, Inclusive Higher Education, Sustainable Development Goal 4 (SDG 4), Global Student Mobility, Equity in Education

Article no: 31

Pages 443-458

Doi: 10.15405/epsbs.2026.09.31

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Original Article

Developing A Green Education Model For Sustainable Teaching And Learning

Rokiah Jamil
ORCiD ,
Mazlina Abdul Majid
ORCiD ,
Sayera Hafsa
ORCiD

Keywords: Green education indicators, green education model, sustainability, teaching and learning, triple bottom line

Article no: 32

Pages 459-476

Doi: 10.15405/epsbs.2026.09.32

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Original Article

Approaches To Teaching Programming In The Era Of Artificial Intelligence

Nor Zakiah Lamin
ORCiD ,
Abdullah Mohd Zin
ORCiD ,
Wan Nor Asnida Wan Jusoh
ORCiD ,
Wan Asiah Wan Mohd Tahir
ORCiD ,
Siti Faizah Miserom
ORCiD

Keywords: Programming education, instructional approaches, artificial intelligence, teaching framework

Article no: 33

Pages 477-489

Doi: 10.15405/epsbs.2026.09.33

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Original Article

Sustaining Quality Education Through Blended Learning Pedagogy In Private Higher Education Institution

Suriza NoorFahmi Hashim
ORCiD ,
Liyana Haryza Muhammad Sobri
ORCiD ,
Zaliza Azan
ORCiD ,
Ashbie Mohamad
ORCiD ,
Intan Djelita Ali Hanafiah
ORCiD ,
Siti Hasma Hajar Mat Zin
ORCiD

Keywords: Blended learning, higher education, pedagogical strategies, sustainability, quality education

Article no: 34

Pages 490-498

Doi: 10.15405/epsbs.2026.09.34

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Original Article

Assessing Hybrid Learning Practices In Malaysian Tertiary Institutions: A Review

Sangeeth Ramalingam
ORCiD ,
Nur Fadhila Ahmad
ORCiD ,
Farhan Ahlaamie Pakrudin
ORCiD ,
Nursyuhada Ab Wahab
ORCiD ,
Nur Khadirah Ab. Rahman
ORCiD

Keywords: Effectiveness, hybrid learning, hybrid practices, review, tertiary context

Article no: 35

Pages 499-515

Doi: 10.15405/epsbs.2026.09.35

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Original Article

Exploring The Readiness Of Teachers In Integrating Technology For Children With Autism Spectrum Disorder In Their Classroom Learning

Munifah Binti Alwi
ORCiD ,
Azie Azlina Binti Azmi
ORCiD ,
Siti Sakinah Sidik Binti Sidik Khan
ORCiD ,
Erina Asmawani Abu Bakar
ORCiD ,
Azwin Hasyana Azhar
ORCiD

Keywords: Readiness, Technology, Children with Autism Spectrum Disorder

Article no: 37

Pages 528-539

Doi: 10.15405/epsbs.2026.09.37

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Original Article

Educators’ Challenges In Delivering Written Corrective Feedback To Malaysian Esl Students

Norasyikin Mahmud
ORCiD ,
Nur Nadiah Fatihah Johari
,
Aimi Syafiqah Ghazali
ORCiD

Keywords: Written corrective feedback, ESL, Malaysia, mixed-methods, teacher challenges

Article no: 38

Pages 540-560

Doi: 10.15405/epsbs.2026.09.38

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Original Article

Systematic Literature Review Of Heutagogical Learning Strategy At Institutions Of Higher Education

Ruzainim binti Mohd Zelani
ORCiD ,
Norhapizah Mohd Burhan
ORCiD ,
Mahfuzah Mohammed Zabidi
ORCiD ,
Ahmad Fakhrurrazi Mohammed Zabidi
ORCiD ,
Fatin Nabilah Abdul Wahid
ORCiD

Keywords: Systematic Literature Review, Learning Strategy, Heutagogy, Institutions of Higher Education

Article no: 39

Pages 561-579

Doi: 10.15405/epsbs.2026.09.39

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Original Article

The Importance Of The Affective Domain And Its Strategies In Teaching And Learning: A Systematic Literature Review

Mahfuzah Mohammed Zabidi
ORCiD ,
Norhapizah Mohd Burhan
ORCiD ,
Ahmad Fakhrurrazi Mohammed Zabidi
ORCiD ,
Fatin Nabilah Abdul Wahid
ORCiD

Keywords: Affective domain, value education, learning, teaching, systematic literature review

Article no: 40

Pages 580-598

Doi: 10.15405/epsbs.2026.09.40

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Original Article

Integrating Core Islamic Principles With Self-Determination Theory In Online Learning: Fostering Intrinsic Motivation For Meaningful Learning

Fatin Nabilah Abdul Wahid
ORCiD ,
Norhapizah Mohd Burhan
ORCiD ,
Mahfuzah Mohammed Zabidi
ORCiD

Keywords: Self-Determination Theory, online learning, meaningful Learning, Islamic values

Article no: 41

Pages 599-609

Doi: 10.15405/epsbs.2026.09.41

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Original Article

Students’ Perceptions Of Reaction Rate And Their Correlations With Terminologies And Analogies

Nur Sofiah Abu Kassim
ORCiD ,
Nur Nadia Dzulkifli
ORCiD ,
Ahmad Husaini Mohamed
ORCiD ,
Nur Izzah Jamil
ORCiD ,
Ku Nurul Atiqah binti Ku Ahamad
ORCiD ,
Nor Monica Ahmad
ORCiD

Keywords: Terminology, analogy, descriptive statistic, rate of reaction, chemistry

Article no: 42

Pages 610-620

Doi: 10.15405/epsbs.2026.09.42

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Original Article

The Role Of Women On Development Performance In Indonesia

Nurhayatia Nurhayatia
ORCiD ,
Agustina Suparyatib
ORCiD ,
Sri Yani Kusumastutic
ORCiD ,
Muhammad Yudhi Lutfi
ORCiD ,
Ni Putu Ayu Laksmi Subadra
ORCiD

Keywords: Women's empowerment, women's quality, politics, economy, HDI

Article no: 44

Pages 630-645

Doi: 10.15405/epsbs.2026.09.44

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Original Article

Challenges In Improving Digital Literacies Of Young Entrepreneurs In Malaysia

Nurul Masyitah Khairul Haizat
,
Muhamad Fazil Ahmad
ORCiD

Keywords: Digital literacy, entrepreneurship challenges, early-stage start-ups, artificial intelligence, Malaysia

Article no: 45

Pages 646-660

Doi: 10.15405/epsbs.2026.09.45

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Original Article

Integrity And Benevolence Influences On Gen Z University Students’ E-Commerce Purchase Decisions

Ahmad Fauzi Ahmad Zaini
ORCiD ,
Siti Zuraidah Zainal
ORCiD ,
Azahari Jamaludin
ORCiD ,
Noor Aziah Abu Bakar
ORCiD

Keywords: Integrity, Benevolence, online buying decision, Gen Z

Article no: 46

Pages 661-672

Doi: 10.15405/epsbs.2026.09.46

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Original Article

Decoding Key Drivers Of University Brand Image: Strategic Insights From Rural Agencies

Norhaninah A. Gani
ORCiD ,
Nurisyal Muhamad
ORCiD ,
Nisrin Ishak
ORCiD

Keywords: University Brand Image, brand awareness, brand identity, brand performance, brand personality

Article no: 47

Pages 673-683

Doi: 10.15405/epsbs.2026.09.47

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Original Article

Sustaining Customer-Focused Strategy In Tqm Practices: A Case Of Smes In Malaysia

Muhammad Omar
,
Mokhtar Abdullah
ORCiD ,
Rudziah Mohd Darus
,
Siti Aisyah Munirah Muhammad
,
Amiruddin Muhammad
,
Shahri Abu Seman

Keywords: Total Quality Management, Customer- Focus-Strategy, ISO9000 Certification, Competitiveness

Article no: 49

Pages 701-719

Doi: 10.15405/epsbs.2026.09.49

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