Sufism Entrepreneurship: The Role Of Mursyid Teacher Guidance In Malay Business Practices
Abstract
Malay entrepreneurship grounded in Sufism integrates spiritual guidance as a foundational element for cultivating holistic and ethical entrepreneurial practices. However, the challenge faced by Malay entrepreneurs lies in the imbalance of utilizing the elements of mind, heart, desire and soul, often influenced by worldly inclinations. This study explores the role of spiritual guidance provided by mursyid teachers in strengthening these spiritual elements to foster the success of Malay entrepreneurs. This study uses a qualitative approach with content analysis design on relevant documents and literature towards the spiritual guidance of Malay entrepreneurs. The spiritual elements—mind, heart, desire and soul—were analysed to understand how the guidance of mursyid teachers contributes to the formation of a positive spiritual cycle. The role of spiritual mentorship is emphasized in purifying these elements. The findings reveal that mursyid teachers’ guidance enhances the mind’s capacity for rationality and critical thinking, the heart’s purity and illumination, the desire’s discipline and orientation toward virtuous traits, and the soul’s enrichment with divine light. This positive spiritual cycle enables Malay entrepreneurs to achieve a balance between spirituality and practicality in their business endeavors. The model further underscores the importance of spiritual guidance in cultivating entrepreneurs with high integrity, adherence to Islamic values and resilience in overcoming business challenges. In conclusion, spiritual guidance by mursyid teachers is a vital element in developing responsible and competitive Malay entrepreneurs. Future studies are recommended to explore the model’s practical application across various economic sectors and to evaluate its effectiveness empirically.
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Publication Date
01 September 2026
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European Publisher
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1st Edition
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1-1
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Accounting and Finance, Business and Management, Communication, Law and Governance
Cite this article as:
Mohammed Zabidi, A. F., Abdul Kadir, A. Y., Jumat*, N. H., Mohammed Zabidi, M., Mohd Burhan, N., & Solong, N. P. (2026). Sufism Entrepreneurship: The Role Of Mursyid Teacher Guidance In Malay Business Practices. In Y. Naoyuki, A. Peng Hwa, & J. Matthes (Eds.), GLY-Upcoming Volume: Innovating Together: The Convergence of Management, Communication, and The Digital Transformation, vol -. European Proceedings of Social and Behavioural Sciences (pp. 59-71). European Publisher. https://doi.org/10.15405/epsbs.2026.09.4