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Series: European Proceedings of Social and Behavioural Sciences

Innovating Together: The Convergence of Management, Communication, and The Digital Transformation

Proceedings of the 4th International Conference on Management and Communication (ICMC 2025), 04-06 February 2025, Kota Kinabalu, Malaysia

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Table of Contents

Frontmatter
i-xv

Articles

Original Article

Exploring The Role Of Emotional Intelligence Role In Mitigating Pandemic Stress And Supporting Remote Work And Work Performance In The Automotive Industry

Ruhil Amani Mohd Said
,
Mas Anom Abdul Rashid
ORCiD ,
Mohd Noor Azman Othman

Keywords: Emotional Intelligent, Stress, Remote Work, Pandemic and Automotive Industry

Article no: 51

Pages 737-752

Doi: 10.15405/epsbs.2026.09.51

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Original Article

The Impact Of Generative Ai On Supply Chain Decision-Making: Examining The Role Of Data Quality And Ai Explainability

Farha Ghapar
,
Selvarajah Janathan
,
Thirunavukkarasu Krishnasamy
,
Veera Pandiyan Kaliani Sundram
,
Mohd Firdaus Osman

Keywords: Generative AI, data quality, AI explainability, supply chain management, decision-making, artificial intelligence

Article no: 52

Pages 753-765

Doi: 10.15405/epsbs.2026.09.52

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Original Article

Relationship Between Leadership, Work Environment, Social Support, And Training On Job Performance Among Women Workers In The Klang Valley

Nora Ibrahim
ORCiD ,
Nabila Elyana Tasrip
,
Nur Hidayah Zulkefli

Keywords: Employee performance, supportive leadership, work environment, perceived social support, training and awareness programs, women workers, mental health

Article no: 53

Pages 766-780

Doi: 10.15405/epsbs.2026.09.53

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Original Article

Competitive Capabilities Mediating Knowledge Sharing And Financial Performance In Malaysian Manufacturing

Ang Hong Loong
ORCiD ,
Stephen Laison Sondoh Jr.
ORCiD ,
Julian Paul Sidin
,
Suddin Lada
ORCiD ,
Erick Karunia
ORCiD ,
Li Haibo
ORCiD

Keywords: Competitive capabilities, knowledge sharing, financial performance, manufacturing companies, Malaysia

Article no: 54

Pages 781-808

Doi: 10.15405/epsbs.2026.09.54

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Original Article

Coordinated Logistics To Boost Humanitarian Performance And Response

Zeti Suzila Mat Jusoh
ORCiD ,
Shazwani Mohd Salleh
ORCiD ,
Nurul Fitri Mohd Noor
ORCiD ,
Sharifah Nawaitul Masdinar Syed A Rahman
ORCiD ,
Roslinda Murad
ORCiD

Keywords: Humanitarian Logistics, Individual Performance, Logistics Coordination & Operational Efficiency

Article no: 56

Pages 822-847

Doi: 10.15405/epsbs.2026.09.56

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Original Article

The Impact Of Tiktok On Youth

Nan Zakiah Megat Ibrahim
ORCiD ,
Abdul Fareas Noew Hanzah
,
Muhammad Nizam Jali
,
Nur Qistina Afrina Ahba Binti NurulAzizan Ahba

Keywords: TikTok, Social Relationship, Educational tool, marketing tool

Article no: 57

Pages 848-865

Doi: 10.15405/epsbs.2026.09.57

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Original Article

Enhancing Employee Motivation And Career Commitment: Insights From Shanghai's Pet Shop Industry

Wang Kehui
ORCiD ,
Pang Yeng Yuan
ORCiD ,
Li Xinyue
,
Suddin Lada
ORCiD ,
Lin Qingying
,
Ang Hong Loong
ORCiD

Keywords: Motivational factors, job satisfaction, career commitment, pet shop industry, Herzberg’s Two-Factor Theory

Article no: 59

Pages 882-901

Doi: 10.15405/epsbs.2026.09.59

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Original Article

The Influence Of Visual Communication And Social Media Usage On Communication Styles: A Study Of Malaysian Generation Z

Nathasya Mohd Kamal
ORCiD ,
Wan Nor Hidayah Wan Afandi
,
Nurul Zaitul Itri Alias
,
Aida Zuliyana Ahmad Anuar

Keywords: Communication styles, social media, Generation Z, visual communication

Article no: 61

Pages 916-931

Doi: 10.15405/epsbs.2026.09.61

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Original Article

Development Of Mobile Learning Guidelines For Higher Education Institution Learners In Malaysia

Shima Sabri
ORCiD ,
Azman Mohd Noor
,
Adam Shukry
,
Saifuddin Mohtaram
,
Mariani Mohd. Dahlan
,
Nor Hafiza Abd Samad
,
Liyana Shuib
ORCiD

Keywords: Adult learners, framework, guidelines, higher education ınstitution, mobile learning

Article no: 64

Pages 964-981

Doi: 10.15405/epsbs.2026.09.64

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Original Article

Enhancing International Student Registration: Efficiency, Experience, And Economic Impact

Mariani Mohd Dahlan
ORCiD ,
Zaharah Zainal Abidin
ORCiD ,
Siti Robaya Jantan
,
Ab Arif Sanusi Arifin
,
Syazalinah Wasli
,
Batrisya Qistina Mohd Nazri

Keywords: User experience, international student system, Economic Mismatch and Registration Systems

Article no: 65

Pages 982-996

Doi: 10.15405/epsbs.2026.09.65

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Original Article

Exposing Malaysia’s Culinary Heritage In Tourism Destinations

Siti Nor Fadillah Ahmad Shariff
ORCiD ,
Jalis Mohd Hairi
ORCiD ,
Massyittah Omar
,
Eshaby Mustafa

Keywords: Culinary heritage; social media; Food tourism; Tourism destinations

Article no: 66

Pages 997-1006

Doi: 10.15405/epsbs.2026.09.66

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Original Article

A Preliminary Study On Cryptocurrency Investment Adoption For Digital Technology Advancement

Maslinda Mohd Nadzir
ORCiD ,
Rabea Abdulrahman Raweh
ORCiD ,
Huda Ibrahim
,
Hapini Awang
ORCiD ,
Alawiyah Abd Wahab
ORCiD ,
Mazida Ahmad
ORCiD

Keywords: Digital currency, cryptocurrency adoption, digital technology, awareness

Article no: 67

Pages 1007-1019

Doi: 10.15405/epsbs.2026.09.67

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Original Article

Bridging Bloom’s Taxonomy And Artificial Intelligence Adoption For Improved Teaching And Learning Outcomes

Fatanah Syazana
,
Azman Othman Mohd Noor
,
Khairatul Alyani
,
Nasrah Hassan Basri
,
Noorsuhaida Noorsuhaida
,
Shima Sabri
ORCiD

Keywords: Artificial Intelligent, Bloom's Taxonomy, Framework, Teaching and Learning, Technology Readiness Level

Article no: 68

Pages 1020-1035

Doi: 10.15405/epsbs.2026.09.68

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Original Article

A Study On Consumer Behavioral Intention Of Alipay In The Context Of Digital Finance In Beijing: Using The Tam Model

Suli Yan
ORCiD ,
Ng Wei Liang
ORCiD ,
Rozita Uji Binti Mohammed
ORCiD

Keywords: Attitude to use Alipay, consumers’ intention to use alipay, perceived ease of use, perceived usefulness, technology acceptance model

Article no: 69

Pages 1036-1046

Doi: 10.15405/epsbs.2026.09.69

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Original Article

Analysing The Role Of Chatbots In Facilitating Fully Autonomous Learning Process

Shima Sabri
ORCiD ,
Azman Othman Mohd Noor
,
Nor Hafiza Haron
ORCiD ,
Eliza Suraiya Tahir
ORCiD ,
Nor Zakiah Lamin
ORCiD

Keywords: Autonomous Learning Process, Chatbots, TAM, constructivism, higher education

Article no: 70

Pages 1047-1061

Doi: 10.15405/epsbs.2026.09.70

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Original Article

Enhancing Academic Workload Management: Fcom Smart Workload Projection System

Wan Nor Asnida Wan Jusoh
ORCiD ,
Nor Zakiah Lamin
ORCiD ,
Ab Arif Sanusi Arifin

Keywords: Academic workload management; automated workload allocation; smart projection system; faculty management; efficiency

Article no: 71

Pages 1062-1075

Doi: 10.15405/epsbs.2026.09.71

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Original Article

Integration Capability As A Mediator In The Relationship Between Human Capital, Structural Capital, And Innovation Performance Of Smes

Farrah Fawzia Md Ariff
ORCiD ,
Nurul Fitri Mohd Noor
ORCiD ,
Nathrah Yacob
ORCiD

Keywords: Human capital, structural capital, integration capability, innovation performance, SMEs

Article no: 72

Pages 1076-1095

Doi: 10.15405/epsbs.2026.09.72

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Original Article

Fusing Tradition And Innovation, Smart Platforms Strengthen Sustainability And Inclusivity Within Islamic Education

Roslinda Murad
ORCiD ,
Alyasak Berhan
,
Benazir Tanjung Fatkur Rahman
ORCiD ,
Nasrah Hassan Basri
ORCiD ,
Hafizz Al-Amirul Mohd Zanial
ORCiD ,
Nur Afra Taidin
ORCiD

Keywords: Islamic Education, Smart Learning Platform, Digital Transformation, Pilot Study, Rural Accessibility, Educator Training

Article no: 73

Pages 1096-1105

Doi: 10.15405/epsbs.2026.09.73

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Original Article

Understanding The Role of Family Support And Individual Effort in Training Program Success: A Case Study of XYZ Bank’s Asnaf Program

Shahri Abu Seman
ORCiD ,
Azahari Jamaludin
ORCiD ,
Siti Zuraidah Zainal
ORCiD ,
Madihatun Zainuddin
ORCiD ,
Azwanis Azemi
ORCiD

Keywords: Family support, Individual effort, entrepreneurship training, ASNAF program, growth intention

Article no: 74

Pages 1106-1117

Doi: 10.15405/epsbs.2026.09.74

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Original Article

Social Media Live Streaming: Impacts AI On Communication Culture and Social Commerce

Norasikin binti Alimom
,
Nik Adzrieman bin Abdul Rahman

Keywords: Authenticity, communication culture, digital media livestreaming shopping, social commerce

Article no: 76

Pages 1134-1152

Doi: 10.15405/epsbs.2026.09.76

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Original Article

Psychometric Properties of an Instrument Measuring Teachers’ Competency in Conducting Storytelling

Norazly Nordin
,
Joanne Lo Fui Senn
,
Muhammad Hilmi Abdul Rashid

Keywords: Rasch measurement model, competency, storytelling, validity and reliability

Article no: 77

Pages 1153-1164

Doi: 10.15405/epsbs.2026.09.77

>View as HTML >Abstract >Download PDF

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