The Impact Of Product Performance Towards Product Acceptance Among Malaysian Consumers

Noraslinda Fauzi* ORCiD ,
Kamal Imran Mohd Sharif ORCiD ,
Mohamad Ghozali Hassan ORCiD

Abstract

This study investigates the relationship between product performance and product acceptance, as well as the moderating effect of attitude, towards consumers’ acceptance of electrical and electronic (E&E) products in Malaysia. A self-administered questionnaire was used to gather quantitative data from 550 Malaysian E&E consumers, who were selected via the quota sampling technique. Statistical Package for the Social Sciences (SPSS) and SmartPLS 3 were employed to analyse the data. The results indicated a positive relationship between product performance and product acceptance, suggesting that positive attitudes towards a product will result in higher product acceptance among customers. The findings offer valuable implications for consumers, academicians, companies, and researchers in improving the development and acceptance of electrical and electronics products in Malaysia.

The article is not prepared yet for the html view. Check back soon.

Copyright information

About this article

Publication Date

01 September 2026

Article Doi

https://doi.org/10.15405/epsbs.2026.09.13

eBook ISBN

-

Publisher

European Publisher

Volume

-

Print ISBN (optional)

Edition Number

1st Edition

Pages

1-1

Subjects

Accounting and Finance, Business and Management, Communication, Law and Governance

Cite this article as:

Fauzi*, N., Mohd Sharif, K. I., & Hassan, M. G. (2026). The Impact Of Product Performance Towards Product Acceptance Among Malaysian Consumers. In Y. Naoyuki, A. Peng Hwa, & J. Matthes (Eds.), GLY-Upcoming Volume: Innovating Together: The Convergence of Management, Communication, and The Digital Transformation, vol -. European Proceedings of Social and Behavioural Sciences (pp. 186-196). European Publisher. https://doi.org/10.15405/epsbs.2026.09.13

Copy citation text