Understanding The Role Of Family Support And Individual Effort In Training Program Success: A Case Study Of Xyz Bank’s Asnaf Program
Abstract
Grounded in Social Support Theory (SST), this study investigates how family support and individual effort influence the success of an entrepreneurial training program for Asnaf participants organised by XYZ Bank in Malaysia. Using a quantitative explanatory design, data were collected from 57 participants through structured questionnaires measuring emotional, instrumental and informational family support, individual effort, training success and growth intention. Descriptive and inferential analysis (t-test, crosstabulation) revealed no significant difference in growth intention between participants with and without family involvement. However, those assisted by family members achieved higher sales performance, whereas those relying on personal effort demonstrated consistent outcomes across all revenue categories. These findings refine SST by distinguishing between external social resources that enhance performance and internal personal resources that sustain engagement. The study contributes theoretically by extending SST to community-based entrepreneurship and practically by highlighting the need for family-inclusive yet self-efficacy-driven training interventions for underprivileged entrepreneurs.
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Publication Date
01 September 2026
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European Publisher
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1st Edition
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1-1
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Accounting and Finance, Business and Management, Communication, Law and Governance
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Abu Seman*, S., Jamaludin, A., Zainal, S. Z., Zainuddin, M., & Azemi, A. (2026). Understanding The Role Of Family Support And Individual Effort In Training Program Success: A Case Study Of Xyz Bank’s Asnaf Program. In Y. Naoyuki, A. Peng Hwa, & J. Matthes (Eds.), GLY-Upcoming Volume: Innovating Together: The Convergence of Management, Communication, and The Digital Transformation, vol -. European Proceedings of Social and Behavioural Sciences (pp. 0-0). European Publisher. https://doi.org/10.15405/epsbs.2026.09.74