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Displaying 50 articles of 337 total result(s).

Original Article

Adoption Of Green Marketing Strategy: A Conceptual View Based On Stakeholder Theory

Husna Ara
,
Jasmine A. L. Yeap
,
Siti Hasnah Hassan

Keywords: Green marketing strategy, stakeholder pressures, stakeholder theory, sustainability performance.

Article no: 22

Pages 241-249

Doi: 10.15405/epsbs.2020.10.22

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Original Article

Fundamentals Of Forecasting Cryptocurrency Rates

Igor Sergeevich Ivanchenko
,
Marina Viktorovna Charaeva
,
Alla Alekseevna Lysochenko
,
Ilya Anatolievich Nozhenkov

Keywords: Heterogeneous market, realized volatility, Shannon entropy

Article no: 280

Pages 2125-2131

Doi: 10.15405/epsbs.2021.11.280

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Original Article

Changing The Quality Of Life And Its Impact On Food Import Substitution

Igor L. Vorotnikov
,
Marina V. Muravyova
,
Konstantin A. Petrov

Keywords: Agriculture, agricultural markets, food security, food protectionism, import substitution policy

Article no: 57

Pages 476-480

Doi: 10.15405/epsbs.2021.07.57

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Original Article

Spain'S Large Business Investment Policy In Latin America Under The Ibero-American Economy

Oksana Taymurazovna Tsutsieva
,
Marina Ibragimovna Tsogoeva
,
Madina Tamerlanovna Sikoeva
,
L.R. Gazyumova

Keywords: Ibero-American economy, investment cooperation, mergers and acquisitions, investment activity, financial market

Article no: 147

Pages 1115-1122

Doi: 10.15405/epsbs.2020.10.05.147

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Original Article

Growth Points Of Fintech Industry In The Perception Of Financial Market Transformation

Oksana Vaganova
,
Natalia Bykanova
,
Daria Gordya
,
Denis Evdokimov

Keywords: FinTech, financial technologies, financial sector, information technology, digitalization of the economy, financial market

Article no: 54

Pages 435-441

Doi: 10.15405/epsbs.2021.03.54

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Original Article

Alternative Pension Capital: Opportunities Of The Russian Financial Market

Yalmaev Rustam Alievich
,
Lyubov Vladimirovna Grigoryeva
,
Oxana Yurevna Vatyukova

Keywords: Alternative pension capital, pension protection, financial market, pension

Article no: 223

Pages 1693-1701

Doi: 10.15405/epsbs.2021.11.223

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Original Article

Customer Relationship Management In The Modern Economy

K. I. Tkachenko
,
R. V. Faizullin
,
A. L. Zolkin
,
S. N. Sychanina

Keywords: Customer relationship management, loyalty, information and communication technologies, digital environment, Internet, market system

Article no: 191

Pages 1711-1718

Doi: 10.15405/epsbs.2021.09.02.191

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Original Article

Making Micro Business Visible: Unlocking The Potential Through Social Media

Noorhaizah Ramzah
,
Dayang Haryani Diana Ag Damit
,
Muhammad Faizal Samat
,
Sylvia @ Nabila Azwa Ambad

Keywords: Advertisement, business performance, micro business, marketing, social media

Article no: 56

Pages 682-694

Doi: 10.15405/epsbs.2024.05.56

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Original Article

The Correlations Between Environmentalist Consumer Behavior And Personal Values

F. Burcu Candan
,
Bilsen Bilgili
,
Tayfun Güven

Keywords: Environmentalist consumer, environmentalist purchasing behavior, environmentalist marketing, personal values

Article no: 54

Pages 641-654

Doi: 10.15405/epsbs.2019.01.02.54

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Original Article

Convergence Media Platforms As A Mean Of Media Education

Valerii L. Muzykant*
,
Roman Sevastenko
,
Elizaveta Muzykant
,
Elena Burdovskaya
,
Victor Barabash

Keywords: Convergent media platforms; media space; media market; media texts; integration; creolized texts; media-stylistics; WEB 2 concept.

Article no: 46

Pages 406-418

Doi: 10.15405/epsbs.2020.01.46

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Original Article

Influence Of Advertising Incentives On Consumers In The Digital Environment (Russian Experience)

S. V. Karpova
,
I. K. Zakharenko
,
I. V. Rozhkov*

Keywords: Consumer behavior, marketing, buying decision, model, factors, Internet

Article no: 172

Pages 1199-1208

Doi: 10.15405/epsbs.2020.03.172

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Original Article

A Preliminary Analysis on the Effects of Organisational Learning and Market Conditions on the Relationship between Entrepreneurial Orientation and Growth of Small and Medium Size Hotels in Peninsular Malaysia

Azilah Kasim

Keywords: Small and medium size hotels; firm growth; organisational learning; market conditions

Article no: 72

Pages 509-516

Doi: 10.15405/epsbs.2016.08.72

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Original Article

Application Of Relative Strength Index Oscillator For Equity Portfolio Construction In Malaysia

Syaima’ Khairudin
,
Siti Masitah Elias
,
Karmila Hanim Kamil
,
Nurhatiah Ahmad Chukari

Keywords: Islamic stock, market timing, relative strength index, RSI (14, 30/70)

Article no: 4

Pages 33-43

Doi: 10.15405/epms.2022.10.4

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Original Article

Labor Market In Pandemic: Challenges To Sustainable Development

Elena V. Yanchenko
,
Larisa V. Sankova
,
Liliya A. Otstavnova
,
Olga S. Alekseeva

Keywords: Labour market, unemployment, regional inhomogeneity, sustainable development, anti-crisis regulation

Article no: 302

Pages 2709-2717

Doi: 10.15405/epsbs.2021.09.02.302

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Original Article

State Of Banking Competition In The Banking Services Market In Russia

Magomed Ruslanovich Tashtamirov
,
Markha Abu-Bakarovna Mazhaeva
,
Zara Husaynovna Betieva

Keywords: Banking system, banking competition, banking services market, concentration, total banking assets

Article no: 85

Pages 624-632

Doi: 10.15405/epsbs.2022.11.85

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Original Article

Assessment Of Inter-Regional Relations Development In The Food System

N. N. Bulatova
,
V. G. Belomestnov
,
E. V. Dorzhieva
,
V. E. Saktoev
,
E. L. Dugina

Keywords: Food market, food products, food security, interregional exchange, region.

Article no: 65

Pages 527-535

Doi: 10.15405/epsbs.2019.12.05.65

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Original Article

Approaches To Evaluating The Effectiveness Of Marketing Decisions In Branding Policy

O. V. Yudakova

Keywords: Branding, effectiveness of marketing decisions, effectiveness of marketing decisions, external effectiveness and internal effectiveness, integrated brand effectiveness

Article no: 64

Pages 532-537

Doi: 10.15405/epsbs.2021.04.02.64

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Original Article

Effect Of Brand And Market Performance On Competitiveness In Mergers And Acquisitions

T. Sabri Erdil
,
Sibel Aydoğan
,
Bahadır Ayar
,
Özge Güvendik
,
Seren Diler
,
Kemal Gusinac

Keywords: Merger, acquisition, brand performance, market performance, competitiveness

Article no: 5

Pages 44-58

Doi: 10.15405/epsbs.2019.01.02.5

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Original Article

The Relationship Between Innovation Capabilities, Differentiation Strategies And Market Performance

Filiz Sivaslioğlu
,
Özgür Ömer Ersin
,
Cemal Zehir

Keywords: Differentiation strategies, innovation capabilities, market performance

Article no: 10

Pages 104-117

Doi: 10.15405/epsbs.2021.02.10

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Original Article

Urgent Issues Of Antitrust Regulations In Pharmaceutical Industry In Pandemic

Ivan N. Dekhtiar
,
Julia V. Soboleva
,
Nikolai M. Konin
,
Denis V. Abakumov

Keywords: Antitrust legislation, pharmaceutical market, licensing, competition, agreement

Article no: 26

Pages 156-162

Doi: 10.15405/epsbs.2022.01.26

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Original Article

Development Prospects On Flax Growing In Smolensk Region

Svetlana Michajlovna Sapozhnikova
,
Svetlana Alexandrovna Chudakova
,
Natalja Vladimirovna Reichert
,
Olga Anatoljevna Lapshova
,
Larisa Alexandrovna Mylnikova
,
Valentina Viktorovna Kuptsova

Keywords: Market, risks, agricultural production, flax growing, expenditure

Article no: 314

Pages 2380-2385

Doi: 10.15405/epsbs.2020.10.05.314

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Original Article

A New Model Of Consumer Behaviour In The Digital Economy

Eyvaz A. Gasanov
,
Tatyana G. Krasota
,
Aleksey V. Kulikov
,
Inessa L. Pitsuk
,
Yanina V. Primachenko

Keywords: Consumer culture, consumer expectations, consumer, digital economy, market

Article no: 36

Pages 314-322

Doi: 10.15405/epsbs.2022.06.36

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Original Article

Digital Marketing And Digital Transformation Of The University

E. N. Sheremetyeva
,
L. A. Gorshkova
,
N. V. Mitropolskaya-Rodionova

Keywords: Conceptual model of digital university, challenges of technological transformations in higher education, distance learning, digital marketing, digital marketing tools

Article no: 20

Pages 158-166

Doi: 10.15405/epsbs.2021.04.02.20

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