Making Micro Business Visible: Unlocking the Potential Through Social Media
Abstract
In recent years social media has seen to making its mark to be one of a platform for all businesses to reach their customers. Its influence shaping the business, culture, education, politics, career establishments, communication and many more has impact on many types of businesses regardless of its size. Micro business plays a significant role in further supporting the country’s development of economy and sustainability. In order to keep up with the growth of consumer preferences, it is vital that micro business to tap in social media marketing and delve deeper using the various type of social media. It would help put forward the brand, create awareness, maintain customer relationship and accumulate new customer. In turn, it will increase income, improve brand and expand market share. For the reason highlighted, this paper aims to review the various potential of social media have for micro business. This research is based on the study of various publication regarding social media potential or effect towards business. The study is limited to only articles published for the past five years on the selected topic. The findings revealed that they are various potential that social media has to offer for micro business that would enhance business performance.
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About this article
Publication Date
06 May 2024
Article Doi
eBook ISBN
978-1-80296-132-4
Publisher
European Publisher
Volume
133
Print ISBN (optional)
-
Edition Number
1st Edition
Pages
1-1110
Subjects
Marketing, retaining, entrepreneurship, management, digital marketing, social entrepreneurship
Cite this article as:
Ramzah, N., Ag Damit, D. H. D., Samat, M. F., & Ambad, S. N. A. (2024). Making Micro Business Visible: Unlocking the Potential Through Social Media. In A. K. Othman, M. K. B. A. Rahman, S. Noranee, N. A. R. Demong, & A. Mat (Eds.), Industry-Academia Linkages for Business Sustainability, vol 133. European Proceedings of Social and Behavioural Sciences (pp. 682-694). European Publisher. https://doi.org/10.15405/epsbs.2024.05.56