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Series: European Proceedings of Social and Behavioural Sciences

Breaking the Barriers, Inspiring Tomorrow

Proceedings of the 7th International Conference on Communication and Media 2020 (i-COME’20), 7-8 November, 2020, Sintok, Malaysia

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Table of Contents

Frontmatter
i-xiv

Articles

Original Article

Instrument Development To Measure Message Strategy

Nan Zakiah Megat Ibrahim
,
Aida Suhana Hamid
,
Aida Zuliyana Ahmad Anuar
,
Nurul Zaitul Itri Alias

Keywords: Confirmatory Factor Analysis (CFA), Instrument, message strategy, Majlis Amanah Rakyat (MARA)

Article no: 2

Pages 8-15

Doi: 10.15405/epsbs.2021.06.02.2

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Original Article

Media Literacy Of Sarawak Youth Towards The Official Documentary Film

Loh Yoke Ling
,
Mohd. Nor Shahizan Ali
,
Normah Mustaffa
,
Mohammed F. M. Arandas

Keywords: Historical documentary films, Ideology, media literacy, propaganda tool, Sarawak youth

Article no: 6

Pages 42-50

Doi: 10.15405/epsbs.2021.06.02.6

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Original Article

Message Strategies To Increase Facebook Engagement

Muhamad Shamsul bin Ibrahim
,
Khairulnissa Abdul Kadir
,
Logeswary Krisnan
,
Manimaran a/l Krishnan Kaundan
,
Mohd Khaidir Abdul Hamid
,
Laila Muhammad

Keywords: Message strategy, posting strategy, posting format, social media, tone of a post, user engagement

Article no: 7

Pages 51-57

Doi: 10.15405/epsbs.2021.06.02.7

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Original Article

The Roles Of Public Relations (Pr) Practices As Professional Profession In Malaysia

Nan Zakiah Megat Ibrahim
,
Aida Zuliyana Ahmad Anuar
,
Aida Suhana Abd Hamid

Keywords: Covid-19, MOH, professional communication, public relations, pandemic disease, PR practitioner

Article no: 17

Pages 128-133

Doi: 10.15405/epsbs.2021.06.02.17

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Original Article

The Influence Of Csr On Company’s Non-Financial Performance: A Review On Literature

Wan Nor Hidayah Wan Afandi

Keywords: Corporate social responsibility, employees’ commitment, non-financial performance, organisational justice

Article no: 18

Pages 134-141

Doi: 10.15405/epsbs.2021.06.02.18

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Original Article

Managerial Perspective On Internal Crisis Communication (Icc)

Aida Suhana Abdul Hamid
,
Aida Zuliyana Ahmad Anuar
,
Nan Zakiah Megat Ibrahim

Keywords: Internal crisis communication (ICC), leadership, narrative communication, Situational Crisis Communication Theory (SCCT), trust

Article no: 19

Pages 142-148

Doi: 10.15405/epsbs.2021.06.02.19

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Original Article

Communication Gap And Ethno-Religious Dispute In Nigeria: A Barrier To Sustainable Development

Abdulkadir Shitu Umar
,
Aminu Zubairu Surajo
,
Adamu Tijjani Yahya

Keywords: Communication gap, Ethno-religious disputes, Sustainable development

Article no: 20

Pages 149-155

Doi: 10.15405/epsbs.2021.06.02.20

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Original Article

Enhancing Islamic Journalistic Ethical Conduct Through Press Council

Hafidz Hakimi Haron
,
Siti Marshita Mahyut
,
Azwina Wati Abdull Manaf
,
Amir Nur Ikhwan Amernuddin
,
Nor Akhmal Abdul Wahab
,
Muhammad Nor Abdurrahim

Keywords: Constitutional law, freedom of press, human rights, media council, Press ethics, press council

Article no: 22

Pages 162-169

Doi: 10.15405/epsbs.2021.06.02.22

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Original Article

Information Processing Through Frame Setting Towards Audience Cognition On Lgbt Issues

Julia Wirza Mohd Zawawi
,
Hamisah Hasan
,
Kho Suet Nie
,
Akmar Hayati Ahmad Ghazali

Keywords: Frame setting, framing, information processing, LGBT, psychology, schema

Article no: 25

Pages 186-193

Doi: 10.15405/epsbs.2021.06.02.25

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Original Article

Innovation, Strategic Communication And Sustainability: The Case For Communication Change

Norhafezah Yusof
,
Nor Aziah Mehat
,
Akmariela Ahmad Sayuti
,
Junaidah Yusof
,
Mohammed Jasim Mohsin Al Jasim

Keywords: Communication change, experiential knowledge, focus group, innovation, organizational practice, positive attitude

Article no: 28

Pages 211-216

Doi: 10.15405/epsbs.2021.06.02.28

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Original Article

Customer Satisfaction Towards Communication Skills Of The Franchise Restaurant Frontliners

Suhaini Muda
,
Sabrina Mohd Rashid

Keywords: Customer satisfaction, communication skill, frontline staff, franchise restaurant, service quality

Article no: 30

Pages 223-230

Doi: 10.15405/epsbs.2021.06.02.30

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Original Article

Gender And Religion In Malaysian Cinema: A Study On Yasmin Ahmad’s Films

Suria Hani A.Rahman
,
Rosidayu Sabran
,
Rosninawati Hussin
,
Sofia Hayati Yusoff
,
Selvarani P. Kovil Pillai

Keywords: Genre, Gender, Malaysian cinema, Religion, Yasmin Ahmad

Article no: 32

Pages 239-246

Doi: 10.15405/epsbs.2021.06.02.32

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Original Article

Developing A Model Of Human Management For Muslims In Creative Media Industries

Nur Kareelawati Abd Karim
,
Rosidayu Sabran
,
Mohd Rosmizi Abd Rahman
,
Dini Farhana Baharuddin
,
Khatijah Othman
,
Muhammad Khairi Mahyuddin
,
Eizan Azira Mat Sharif
,
Sami Salama Hussen Hajjaj

Keywords: Creative labour, human management, media production, organisational culture

Article no: 34

Pages 254-262

Doi: 10.15405/epsbs.2021.06.02.34

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Original Article

Influence Of Tiktok Usage Toward Positive Emotion And Relationship

Lian Tang
,
Siti Zobidah Omar
,
Jusang Bolong
,
Julia Wirza Mohd Zawawi

Keywords: Attitudes toward TikTok, positive emotion, positive relationship, TikTok usage patterns, TikTok users

Article no: 36

Pages 271-280

Doi: 10.15405/epsbs.2021.06.02.36

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Original Article

Hotel Employee Retention: Do Workplace Environment, Leader Communication And Job Satisfaction Matter?

Haslina Halim
,
Tengku Mohd Asrulhaidar Tengku Radin
,
Farah Lina Azizan
,
Nazrul Shazleen Nazri

Keywords: Employee retention, hotel industry, job satisfaction, leader communication, workplace environment

Article no: 39

Pages 298-304

Doi: 10.15405/epsbs.2021.06.02.39

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Original Article

News Between Malaysia And Indonesia: Editorial Interest In Conflict Of Interest

Nik Norma Nik Hasan
,
Bonaventura Satya Bharata
,
Azrina Husin
,
Herlina Agustin

Keywords: Conflict of interest, editorial interest, Indonesia, Malaysia, news

Article no: 40

Pages 305-313

Doi: 10.15405/epsbs.2021.06.02.40

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Original Article

Exploratory Factor Analysis: Gossiping As A Medium Of Organisational Communication

Wan Yusoff Wan Shaharuddin
,
Mokhtarrudin Ahmad
,
Suhaida Omar

Keywords: Exploratory factor analysis, gossip engagement, organisational communication, workplace gossip

Article no: 41

Pages 314-322

Doi: 10.15405/epsbs.2021.06.02.41

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Original Article

Students’ Knowledge And Awareness Of Western News Reporting On Islam And Muslims

Fauziah Hassan
,
Kalsom Ali
,
Sofia Hayati Yusoff
,
Siti Suriani Othman
,
Siti Zobidah Omar

Keywords: Level of knowledge, level of awareness, representation on Islam and Muslims, terrorism and extremism, university students

Article no: 42

Pages 323-331

Doi: 10.15405/epsbs.2021.06.02.42

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Original Article

Coronavirus Exacerbates Xenophobia: Deconstructing Otherness In The Twitter

Norena Abdul Karim Zamri
,
Norazlinda Mohammad
,
Liza Marziana Mohamad Noh
,
Ameiruel Azwan Ab Aziz
,
Harniyat Hussin
,
Abdul Rauf Ridzuan
,
Siti Nurshahidah Sah Allam
,
Rosilawati Sultan Mohideen
,
Noor Zuleika Zulkipli

Keywords: Coronavirus, otherness, power relations, racism, xenophobia

Article no: 43

Pages 332-340

Doi: 10.15405/epsbs.2021.06.02.43

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Original Article

The Effectiveness Of Social Media In Promoting Self-Care During Covid-19

Abd Rauf Ridzuan
,
Rosilawati Sultan Mohideen
,
Siti Nurshahidah Sah Allam
,
Arif Zulkarnain
,
Amia Luthfia
,
Norena Abdul Karim Zamri
,
Ilya Yasnoriza Ilyas
,
Aini Faezah Ramlan

Keywords: COVID-19, social media, self-care

Article no: 44

Pages 341-348

Doi: 10.15405/epsbs.2021.06.02.44

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Original Article

Why Do I Addict With Mobile Phone: The True Story Of Youth

Siti Aisyah Ramli
,
Akmar Hayati Ahmad Ghazali
,
Hayrol Azril Mohamed Shafril

Keywords: Mobile Phone, Mobile Phone Addiction, Psychological Factor, Social problem, Youth, Youth Development

Article no: 45

Pages 349-356

Doi: 10.15405/epsbs.2021.06.02.45

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Original Article

Satisfaction Level Of Malaysians Towards Government’s Crisis Management Practice During Covid-19

Rosilawati Sultan Mohideen
,
Abdul Rauf Ridzuan
,
Siti Nurshahidah Sah Allam
,
Siti Aminah Abd Wahab
,
Ilya yasnorizar Ilyas
,
Norena Abdul Karim Zamri
,
Aini Faezah Ramlan

Keywords: Covid-19, crisis management, government’s, Malaysians, satisfaction level

Article no: 46

Pages 357-365

Doi: 10.15405/epsbs.2021.06.02.46

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Original Article

Perception Of Delivery Services In Malaysia During Movement Control Order (Mco)

Ilya Yasnorizar Ilyas
,
Abdul Rauf Ridzuan
,
Rosilawati Sultan Mohideen
,
Siti Nurshahidah Sah Allam
,
Siti Aminah Abd Wahab
,
Mohd Hilmi Bakar
,
Aini Faezah Ramlan

Keywords: Covid-19, delivery services, movement control order, perception

Article no: 47

Pages 366-372

Doi: 10.15405/epsbs.2021.06.02.47

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Original Article

The Role Of Government Online Crisis Communication Framework In Strengtening Public Trust

Jamilah Jamal
,
Suhaini Muda
,
Norhafezah Yusof

Keywords: Government online crisis communication, negative media coverage, public uncertainties and distrust

Article no: 48

Pages 373-379

Doi: 10.15405/epsbs.2021.06.02.48

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Original Article

Regulating Online News Portals In Malaysia – Reference To Independent Press Standards Ogranisation

Nazli Ismail Nawang
,
Aminuddin Mustaffa
,
Abdul Majid Tahir Mohamed

Keywords: Independent Press Standards Organisation, Malaysia, online news portals, print media, regulatory regime, United Kingdom

Article no: 49

Pages 380-387

Doi: 10.15405/epsbs.2021.06.02.49

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