Environmental Citizenship: An Impossible Mission? – A Revisit


Issues on environment will always be of concern to everyone. Efforts to improve human green attitude and practices are endless although not much changes are gained. Studies carried out on many aspects of environmental conservation and sustainability have yet to show encouraging results. This paper intends to revisit the exploration done by the researcher years ago. It aims to find out and make comparison should there be any changes in the public’s knowledge, attitude and practices on the environment. The result of the study will then be related to nation’s aspiration in the construction of environmental citizenship amongst Malaysians especially the youths. This study will also look at the effects of social media in contributing to such green aspiration. The previous study focused on the university students as representing Malaysian youths. Similarly, this research will focus on this group of respondents. The findings will also provide some vital inputs that can be of great importance in instilling the spirit of environmental citizenship. In addition, this study will act as a preliminary study to future studies on green initiatives.

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Publication Date

10 June 2021

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European Publisher



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1st Edition




Technology, communication, social media, crisis management, organisational communication, pandemic, advertising

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Mohd Jalil, N. H., & Ahmad, M. K. (2021). Environmental Citizenship: An Impossible Mission? – A Revisit. In C. S. Mustaffa, M. K. Ahmad, N. Yusof, M. B. M. H. @. Othman, & N. Tugiman (Eds.), Breaking the Barriers, Inspiring Tomorrow, vol 110. European Proceedings of Social and Behavioural Sciences (pp. 217-222). European Publisher. https://doi.org/10.15405/epsbs.2021.06.02.29