Purchase Intention Towards Korean Products Among Generation Y In Malaysia
Keywords: Attitude, gender, purchase intention, social influence
Article no: 72
Pages 660-669
Keywords: Attitude, gender, purchase intention, social influence
Article no: 72
Pages 660-669
Keywords: Customer-Brand engagement, Purchase intention, Information motivation, Social media marketing
Article no: 12
Pages 133-145
Keywords: Online purchase intention, perceived convenience, perceived ease of use, perceived trust, perceived usefulness
Article no: 55
Pages 663-681
Keywords: Wellbeing, material and experiential purchases, happiness, spending, decision-making
Article no: 53
Pages 415-423
Keywords: Brand Loyalty, Re-Purchase Intention, Habit, Smartphone, Marketing
Article no: 4
Pages 39-48
Keywords: Category management, Shopper, Point-of-purchase, Shopper marketing, Retailing
Article no: 30
Pages 327-338
Keywords: Online, purchase, shopping, Malaysia, consumer
Article no: 39
Pages 453-461
Keywords: Consumer purchase decision models, financial services.
Article no: 47
Pages 476-489
Keywords: Purchase intention, social media marketing, TAM, trust
Article no: 62
Pages 771-778
Keywords: Advertising value, context awareness value, Ducoffe’s advertising value model, green purchase intention, social media advertising
Article no: 63
Pages 779-792
Keywords: Endorser credibility, purchase intention, attitude toward advertising, celebrity, beauty soap, consumer
Article no: 64
Pages 631-640
Keywords: Halal, bakery product, Theory of Planned Behaviour, Consumer, Purchase Intention.
Article no: 25
Pages 197-203
Keywords: Cognitive, environmental attitude, repeat purchase
Article no: 65
Pages 641-650
Keywords: Online shopping website, purchase ıntention, perceived benefit, perceived trust, perceived risk
Article no: 12
Pages 139-150
Keywords: Confirmatory factor analysis (CFA), employees’ perceptions, green behaviour, purchase behaviour, sustainability of service organisations
Article no: 60
Pages 737-754
Keywords: Consumption values, environmental concern, purchase behavior
Article no: 4
Pages 40-50
Keywords: Ijarah Mausufah Fi Zimmah (‘IMFZ’), abandoned housing projects, terms and conditions, grievances and losses of purchaser consumers, justice
Article no: 32
Pages 329-336
Keywords: Consumer behaviour, social influence, behaviour, self-image, government role, green purchase
Article no: 84
Pages 801-810
Keywords: Land development, summary estimate, the cost of land purchase, the mechanism of formation of the cost of registration of land plot
Article no: 170
Pages 1394-1401
Keywords: Brand Identification, Csr Retailer, Consumer Purchase Intention, Word Of Mouth
Article no: 23
Pages 312-325
Keywords: Abnormal returns, announcements, dividend yield, firm value, return on asset, share repurchase.
Article no: 5
Pages 49-60
Keywords: Consumer emotions, informativeness gratification, online purchase.
Article no: 29
Pages 329-340
Keywords: Online consumer reviews, online purchase intention, perceived risk, user experience
Article no: 5
Pages 45-60
Keywords: Green supply chain management, green purchase intention, green brand equity, Iran, beverage Industry
Article no: 3
Pages 23-33
Keywords: Affordable housing, Purchase Intention, Generation Y, Malaysia
Article no: 10
Pages 89-99
Keywords: Purchase Intention, E-commerce, Literature Review.
Article no: 31
Pages 386-398
Keywords: Actual Purchase; Herbal Product; Perceived Benefit; Malaysia
Article no: 13
Pages 83-88