European Proceedings Logo
Found 59 result(s).
Original Article

Analyzing the Effectiveness of Social Media Marketing Original Research Article

Original Article

The Impact of Market and Brand Orientation on Performance: An Empirical Study

Original Article

Effect Of Brand And Market Performance On Competitiveness In Mergers And Acquisitions

Original Article

Factors Influencing The Propensity To Purhase Private Label Brands (PLBS)

Original Article

Understanding Islamic Brand Purchase Intention: The Effects of Religiosity, Value Consciousness, and Product Involvement

Original Article

Green Supply-Chain Management and Green Purchase Intention, The Role of Green Brand-Equity

Original Article

The Role of Human Resource Management Practices in Enhancing Internal Branding

Original Article

Appellations Of Origin As Region Branding Tool

Original Article

Psychological Empowerment And Employer Branding: The Mediator Role Of Perceived Organizational Support

Original Article

Transformation Of The Image Of Ekaterinburg From Being Industrial Into Cultural

Original Article

Employee Image In Social Media As A Promotion Tool

Original Article

Product Stewardship Taking Into Account The Satisfaction Of Consumer Preferences

Original Article

Museums In The Branding Of Regional Russian Cities: Problems And Prospects

Original Article

Experience Of Application Of Semantic Approach For Brand Analysis Of University

Original Article

Metaphor-Based Research For Studying Russian And Chinese Students’ Perception Of The University

Original Article

Creating A City Brand Community In A Digital Environment

Original Article

Corporate Social Responsibility And Brand Equity Of Malaysian Top 100 Brand Companies

Original Article

Corporate Identity Management (CIM) Model in Malaysian Higher Education Sector: Literature Review and Hypothesis Development

Original Article

Approaches To Evaluating The Effectiveness Of Marketing Decisions In Branding Policy

Original Article

Practical Aspect Of Tactical Urbanism As An Element Of Territory Marketing

Original Article

Politician'S Family Members As An Element Promoting The Professional Brand

Original Article

Special Events In Positioning The Territorial Brand

Original Article

Social Media Marketing Of Leading Russian Universities (Case Study Of Rudn University)

Original Article

The Role Of Consumers Participation Behavior To Smes Brand Equity

Original Article

Examining the Relationship between Psychological Empowerment, Relationship Quality and Online Word of Mouth in Brand Facebook Page

Original Article

Territory Marketing As Tool Of Enhancing Competitive Advantages Of The Region

Original Article

Organizational Happiness New Horizons: Human's Work Future, Employer-Branding and Cho's-Chief Happiness Officers