Keywords: Regional identity, ethnicity, brand, Republic, Altai.
Article no: 327
Pages 2442-2448
Keywords: Green supply chain management, green purchase intention, green brand equity, Iran, beverage Industry
Article no: 3
Pages 23-33
Keywords: Art collaboration, brands, communication strategy, cooperation, partnership, visual artists
Article no: 50
Pages 430-437
,
,
Keywords: Trends of the development of the education system, marketing communications, branding
Article no: 133
Pages 1203-1212
,
Keywords: City image, cultural capital, geographical transformation, mass media, territory brand
Article no: 82
Pages 779-788
,
Keywords: Islamic brand, Religiosity, Value consciousness, Product involvement
Article no: 15
Pages 158-166
,
Keywords: Brand Personality Dimensions, Marketing Communication, Personal Brand
Article no: 3
Pages 16-23
,
Keywords: Employer brand, company reputation, railways, personnel management, HR-marketing
Article no: 97
Pages 865-870
,
Keywords: Branding, brand orientation, brand equity, small and medium-sized enterprises
Article no: 15
Pages 113-120
,
,
Keywords: Brand advocates, brand relationship quality, crowdsourcing, persuasive technology
Article no: 35
Pages 414-429
Keywords: Merger, acquisition, brand performance, market performance, competitiveness
Article no: 5
Pages 44-58
Keywords: Branding methods, place marketing, territory brand, territory image
Article no: 70
Pages 531-539
,
Keywords: Brand Loyalty, Re-Purchase Intention, Habit, Smartphone, Marketing
Article no: 4
Pages 39-48
,
Keywords: HR-brand of an energy enterprises, media image of an enterprise, personnel management in the electric power industry
Article no: 89
Pages 685-697
,
Keywords: Brand, consumer assessment, economic potential, indicators, meat processing plants, rating
Article no: 9
Pages 63-71
Keywords: Branding, effectiveness of marketing decisions, effectiveness of marketing decisions, external effectiveness and internal effectiveness, integrated brand effectiveness
Article no: 64
Pages 532-537
,
Keywords: Special events, territorial brand, geobranding, territorial brand positioning
Article no: 80
Pages 596-607
,
Keywords: Corporate social responsibility, environmental, community, workplace, brand equity
Article no: 6
Pages 48-56
,
Keywords: Brand, communication, social media, university, advertising and public relations
Article no: 15
Pages 125-135
,
Keywords: Brand equity, customer participation behavior, SMEs.
Article no: 33
Pages 377-389
,
Keywords: Positive communication, personal branding, integrative, constructive
Article no: 27
Pages 317-330
Keywords: Brand, linguacultural analysis, patriotism, transport nominations, transport advertising
Article no: 50
Pages 391-397
Keywords: HR-brand, competitiveness, innovation, personnel, development, efficiency
Article no: 120
Pages 981-989
,
Keywords: Customer engagement; brand reputation ℑ customer brand attitudes; Effectiveness of Social Media Marketing; SMEs performances
Article no: 2
Pages 4-10
Keywords: Appellations of origin, region brand, intellectual property, geographic indication, government support of small and medium-size business, “Made in Russia”
Article no: 138
Pages 1130-1136
,
Keywords: Advertising English borrowings, brand, English, Korean
Article no: 45
Pages 401-408
,
Keywords: Brand image, customer loyalty, food beverage industry, Gen Y
Article no: 77
Pages 720-732
,
Keywords: Corporate identity; internal brand; leadership; culture
Article no: 93
Pages 659-666
Keywords: Precedence, intertextuality, multimodality, polycodularity, communicative strategy, brand.
Article no: 88
Pages 746-753
,
Keywords: Brand equity, Brand equity performance, Balance scorecard, Fuzzy method, Privatization
Article no: 6
Pages 64-76
,
Keywords: Museum, regional cities, Russia, , tourism, urban branding
Article no: 171
Pages 1299-1306
,
,
,
Keywords: Branding, brand community, territorial marketing, city brand, population migration, Internet communications
Article no: 71
Pages 596-602
Keywords: Communication, information policy, image, brand, patpiotism, media
Article no: 42
Pages 359-370
,
Keywords: University brand, psychosemantic methods, Osgood semantic differential, the ZMET technique for education
Article no: 88
Pages 736-743
,
Keywords: Political branding, political program, political strategy
Article no: 11
Pages 80-86
Keywords: Brand management of territories, city brand, city image, urban brand design, urban identity
Article no: 86
Pages 705-713
Keywords: Dispute settlement, Brand, Mediation, Amicableness
Article no: 38
Pages 382-391
,
Keywords: Human resource management; internal branding; branding management; branding success; internal marketing; employee branding
Article no: 85
Pages 599-605
Keywords: Customer-Brand engagement, Purchase intention, Information motivation, Social media marketing
Article no: 12
Pages 133-145
,
Keywords: Market orientation, brand orientation, brand image, brand performance firm performance, Turkish brands
Article no: 5
Pages 49-63
Keywords: Educational marketing, marketing plan, awareness analysis, academic branding, Babes-Bolyai extension.
Article no: 82
Pages 685-691
,
Keywords: Slogans, Branding, Positioning, Advertising, Promotion
Article no: 29
Pages 313-326
Keywords: Media credibility, brand equity, media buying, Chinese-language media, Africa
Article no: 9
Pages 112-122
Keywords: Student project, university PR, brand building
Article no: 51
Pages 535-543
,
Keywords: Brand communications, semantic differential, students' emotional attitude to the university, Zaltman Metaphor Elicitation Technique (ZMET)
Article no: 9
Pages 89-98
,
Keywords: Quality, product stewardship, marginal utility, branding, market
Article no: 153
Pages 1149-1154
Keywords: Territory marketing, territory rebranding, urbanism, urban community
Article no: 23
Pages 174-180
,
Keywords: Psychological empowerment, employer branding, perceived organizational support
Article no: 9
Pages 93-103
,
Keywords: HEI, gen Y, brand awareness, decision making process
Article no: 90
Pages 857-866
Keywords: Higher education, strategy, institutional brand
Article no: 3
Pages 20-29