European Proceedings | Search results

Found 59 result(s).

Original Article

Reflection of Customer-Brand Engagement on Purchase Intention in Social Media

Azize Şahin

Aysun Şahin

Keywords: Customer-Brand engagement, Purchase intention, Information motivation, Social media marketing

Article no: 12

Pages 133-145

Doi: 10.15405/epsbs.2017.12.02.12

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Original Article

Brand Management Of Territories: Socio-Cultural Factors Of Designing A City Brand

N. G. Fedotova*

Keywords: Brand management of territories, city brand, city image, urban brand design, urban identity

Article no: 86

Pages 705-713

Doi: 10.15405/epsbs.2019.12.05.86

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Original Article

Analyzing the Effectiveness of Social Media Marketing Original Research Article

Haslinda Musa*

Fadhlur Rahim Azmi

Namirah Ab Rahim

Abdul Samad Shibghatullah

Norfaridatul Akmaliah Othman

Keywords: Customer engagement; brand reputation ℑ customer brand attitudes; Effectiveness of Social Media Marketing; SMEs performances

Article no: 2

Pages 4-10

Doi: 10.15405/epsbs.2016.08.2

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Original Article

The Impact of Market and Brand Orientation on Performance: An Empirical Study

T. Sabri Erdil

N. Ozan Bakir

Bahadır Ayar

Keywords: Market orientation, brand orientation, brand image, brand performance firm performance, Turkish brands

Article no: 5

Pages 49-63

Doi: 10.15405/epsbs.2017.12.02.5

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Original Article

Effect Of Brand And Market Performance On Competitiveness In Mergers And Acquisitions

Sibel Aydoğan

T. Sabri Erdil*

Kemal Gusinac

Seren Diler

Özge Güvendik

Bahadır Ayar

Keywords: Merger, acquisition, brand performance, market performance, competitiveness

Article no: 5

Pages 44-58

Doi: 10.15405/epsbs.2019.01.02.5

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Original Article

Akemi In Communicate To Win Big

Choong Kian Chong

Mohd Isa Salmi

Keywords: Social media, Facebook, Communication, Branding, Malaysia.

Article no: 24

Pages 189-196

Doi: 10.15405/epsbs.2020.03.03.24

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Original Article

Factors Influencing The Propensity To Purhase Private Label Brands (PLBS)

Nor Azila Mohd Noor

Tunku Nur Atikhah Tunku Abaidah

Keywords: Private label brands (PLBs), retail store, store image, perceived quality, perceived risks.

Article no: 41

Pages 463-472

Doi: 10.15405/epsbs.2020.10.41

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Original Article

Technology Forming The Image Of The Military-Patriotic Organization

Irina V. Deeva*

Elena N. Klemenova

Angela V. Muha

Natalia I. Fedoseeva

Keywords: Communication, information policy, image, brand, patpiotism, media

Article no: 42

Pages 359-370

Doi: 10.15405/epsbs.2020.03.02.42

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Original Article

Understanding Islamic Brand Purchase Intention: The Effects of Religiosity, Value Consciousness, and Product Involvement

Sri Daryanti

Sri Rahayu Hijrah Hati

Siti Sarah Kusumawardhini

Keywords: Islamic brand, Religiosity, Value consciousness, Product involvement

Article no: 15

Pages 158-166

Doi: 10.15405/epsbs.2016.11.02.15

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Original Article

Precedent Phenomena In Social Networks Of Brands

Elena Shumakova*

Keywords: Precedence, intertextuality, multimodality, polycodularity, communicative strategy, brand.

Article no: 88

Pages 746-753

Doi: 10.15405/epsbs.2019.08.02.88

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Original Article

Green Supply-Chain Management and Green Purchase Intention, The Role of Green Brand-Equity

Somayeh Labafi*

Yashar Salamzadeh

Mahdieh Jalalpoor

Keywords: Green supply chain management, green purchase intention, green brand equity, Iran, beverage Industry

Article no: 3

Pages 23-33

Doi: 10.15405/epsbs.2019.08.3

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Original Article

Customer Value, Brand Trust & Self Congruity Influence In Creating Emotional Brand Attachment

Aysel Erciş

Tuğba Yıldız*

Bahar Türk

Keywords: Emotional brand attachment, customer value, self congruity

Article no: 5

Pages 51-63

Doi: 10.15405/epsbs.2019.12.03.5

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Original Article

Patriotism In Transport Nominations And Advertising

Alla A. Isakova

Keywords: Brand, linguacultural analysis, patriotism, transport nominations, transport advertising

Article no: 50

Pages 391-397

Doi: 10.15405/epsbs.2021.02.02.50

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Original Article

The Role of Human Resource Management Practices in Enhancing Internal Branding

Faridahwati Mohd. Shamsudin

Ahmad Said Ibrahim Alshuaibi*

Keywords: Human resource management; internal branding; branding management; branding success; internal marketing; employee branding

Article no: 85

Pages 599-605

Doi: 10.15405/epsbs.2016.08.85

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Original Article

Appellations Of Origin As Region Branding Tool

O.G. Stepanenko*

Keywords: Appellations of origin, region brand, intellectual property, geographic indication, government support of small and medium-size business, “Made in Russia”

Article no: 138

Pages 1130-1136

Doi: 10.15405/epsbs.2018.12.138

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Original Article

Brand Image And Customer Loyalty Among Gen-Y

Zurina Ismail*

Shahrul Suhaimi Ab Shokor

Rusnita Alimun

Keywords: Brand image, customer loyalty, food beverage industry, Gen Y

Article no: 77

Pages 720-732

Doi: 10.15405/epsbs.2018.07.02.77

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Original Article

Psychological Empowerment And Employer Branding: The Mediator Role Of Perceived Organizational Support

Erdem Ay

Yonca Deniz Gürol

Tuğba Karaboğa

Keywords: Psychological empowerment, employer branding, perceived organizational support

Article no: 9

Pages 93-103

Doi: 10.15405/epsbs.2021.02.9

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Original Article

Educational Marketing – Academic Action And Identity

Angela Precup

Olga Chiş*

Keywords: Educational marketing, marketing plan, awareness analysis, academic branding, Babes-Bolyai extension.

Article no: 82

Pages 685-691

Doi: 10.15405/epsbs.2018.06.82

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Original Article

Islamic-Based Political Party Branding In The 2019 Of Legislative Election

Acep Rohendi

Dasrun Hidayat

Ayu Kristiami

Keywords: Political branding, political program, political strategy

Article no: 11

Pages 80-86

Doi: 10.15405/epsbs.2021.06.02.11

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Original Article

Evaluation Of Brand Equity Using Balanced Scorecard: Evidence From Privatized Turkish Firms

Hasan Dinçer

Tuba Bozaykut Bük

Keywords: Brand equity, Brand equity performance, Balance scorecard, Fuzzy method, Privatization

Article no: 6

Pages 64-76

Doi: 10.15405/epsbs.2017.12.02.6

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Original Article

Branding In Modern Terrorism Ideology And Practice

Sofya Vladimirovna Dashkova

Keywords: Terrorism, terrorist organizations, brand, branding, ideology, manipulation

Article no: 45

Pages 329-336

Doi: 10.15405/epsbs.2021.05.45

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Original Article

Brand Loyalty and Re-Purchase Intention in Smartphone Marketing: The Perspective of Habit

Yeşim Can

Oya Erdil

Hakan Kitapçı

Keywords: Brand Loyalty, Re-Purchase Intention, Habit, Smartphone, Marketing

Article no: 4

Pages 39-48

Doi: 10.15405/epsbs.2017.12.02.4

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Original Article

Transformation Of The Image Of Ekaterinburg From Being Industrial Into Cultural

Olga I. Popova

Mira B. Rotanova

Marina V. Fedorova

Keywords: City image, cultural capital, geographical transformation, mass media, territory brand

Article no: 82

Pages 779-788

Doi: 10.15405/epsbs.2020.12.03.82

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Original Article

Importance Of Corporate Social Responsibility In Strengthening Brand Equity

Jalal Rajeh Hanaysha*

Lee Khai Loon

Zahari Abu Bakar

Keywords: Brand equity, CSR, fast food industry, Malaysia

Article no: 83

Pages 790-800

Doi: 10.15405/epsbs.2018.07.02.83

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Original Article

An Alternative Model Of Brand Dispute Settlement Through Mediation In Amicableness Perspective

Eddhie Praptono

Kanti Rahayu

Keywords: Dispute settlement, Brand, Mediation, Amicableness

Article no: 38

Pages 382-391

Doi: 10.15405/epsbs.2018.12.03.38

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Original Article

Student Projects As A Tool Of University Pr And Brand Building

Jiří Pavelka*

Keywords: Student project, university PR, brand building.

Article no: 51

Pages 535-543

Doi: 10.15405/epsbs.2019.01.51

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Original Article

Employee Image In Social Media As A Promotion Tool

Olga Moiseeva

Olga Filippova

Irina Polozhentseva

Vladimir Ponomarev

Raziyat Rabadanova

Keywords: Social media, brand ambassador, image, SMM promotion, communication drives

Article no: 357

Pages 2575-2581

Doi: 10.15405/epsbs.2021.05.357

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Original Article

Product Stewardship Taking Into Account The Satisfaction Of Consumer Preferences

Sergey Yekimov

Natalia Grankina

Aleksey Masenko

Olga Zadyora

Muhina Evgeniya

Keywords: Quality, product stewardship, marginal utility, branding, market

Article no: 153

Pages 1149-1154

Doi: 10.15405/epsbs.2021.06.03.153

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Original Article

Express Brand Personality As Personal Branding

Romlah Ramli

Suhaida Idayu Sukor

Keywords: Brand Personality Dimensions, Marketing Communication, Personal Brand

Article no: 3

Pages 16-23

Doi: 10.15405/epsbs.2021.06.02.3

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Original Article

Museums In The Branding Of Regional Russian Cities: Problems And Prospects

Maria Dmitrievna Portnyagina

Yulia Vadimovna Nikolaeva

Elena Eduardovna Eltc

Natalia Mikhailovna Bogolyubova

Keywords: Museum, regional cities, Russia, , tourism, urban branding

Article no: 171

Pages 1299-1306

Doi: 10.15405/epsbs.2021.11.171

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Original Article

Experience Of Application Of Semantic Approach For Brand Analysis Of University

V. L. Leontieva

M. Yu. Ababkova

Keywords: University brand, psychosemantic methods, Osgood semantic differential, the ZMET technique for education

Article no: 88

Pages 736-743

Doi: 10.15405/epsbs.2018.02.88

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Original Article

Metaphor-Based Research For Studying Russian And Chinese Students’ Perception Of The University

M. Yu. Ababkova

V. L. Leontieva

Keywords: Brand communications, semantic differential, students' emotional attitude to the university, Zaltman Metaphor Elicitation Technique (ZMET)

Article no: 9

Pages 89-98

Doi: 10.15405/epsbs.2020.12.03.9

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Original Article

Creating A City Brand Community In A Digital Environment

Elena A. Luneva

Natalya V. Katunina

Nataliya V. Puzina

Tatyana D. Sinyavets

Keywords: Branding, brand community, territorial marketing, city brand, population migration, Internet communications

Article no: 71

Pages 596-602

Doi: 10.15405/epsbs.2021.12.02.71

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Original Article

Corporate Social Responsibility And Brand Equity Of Malaysian Top 100 Brand Companies

Elinda Esa

Abdul Rahman Zahari

R. Jegatheesan s/o V. Rajadurai

Puteri Fadzline Muhammad Tamyez

Keywords: Corporate social responsibility, environmental, community, workplace, brand equity

Article no: 6

Pages 48-56

Doi: 10.15405/epsbs.2020.12.05.6

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Original Article

Modern Development Of The Educational Environment Of Higher Educational Institutions

T. I. Melnik

N. S. Mushketova

O. A. Maletina

Keywords: Trends of the development of the education system, marketing communications, branding

Article no: 133

Pages 1203-1212

Doi: 10.15405/epsbs.2021.09.02.133

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Original Article

Strategy Of Hr-Brand Formation And Development In Large Companies

I.Kh. Rakhimov*

O.V. Perevozova

N.V Ugryumova

Keywords: HR-brand, competitiveness, innovation, personnel, development, efficiency

Article no: 120

Pages 981-989

Doi: 10.15405/epsbs.2018.12.120

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Original Article

Corporate Identity Management (CIM) Model in Malaysian Higher Education Sector: Literature Review and Hypothesis Development

Rosmiza Bidin

Haslina Halim

Ahmed Rageh Ismail

Hassan Abu Bakar

Bahtiar Mohamad*

Keywords: Corporate identity; internal brand; leadership; culture

Article no: 93

Pages 659-666

Doi: 10.15405/epsbs.2016.08.93

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Original Article

Approaches To Evaluating The Effectiveness Of Marketing Decisions In Branding Policy

O. V. Yudakova

Keywords: Branding, effectiveness of marketing decisions, effectiveness of marketing decisions, external effectiveness and internal effectiveness, integrated brand effectiveness

Article no: 64

Pages 532-537

Doi: 10.15405/epsbs.2021.04.02.64

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Original Article

The Impact Of Brand Development Strategy On Brand Equity

Rohana Mijan

Shuhaida Md Noor

Noor Aziah Abdullah

Keywords: Branding, brand orientation, brand equity, small and medium-sized enterprises

Article no: 15

Pages 113-120

Doi: 10.15405/epsbs.2021.06.02.15

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Original Article

Employer Branding In The Railway Industry

S. A. Sugak

S. N. Kosnikov

A. L. Zolkin

V. V. Goncharov

Keywords: Employer brand, company reputation, railways, personnel management, HR-marketing

Article no: 97

Pages 865-870

Doi: 10.15405/epsbs.2021.09.02.97

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Original Article

Practical Aspect Of Tactical Urbanism As An Element Of Territory Marketing

Natalya Rinatovna Balynskaya

Anastasiya Igorevna Luntsova

Natalya Sergeevna Shkurko

Lyudmila Georgievna Sokolnikov

Olga Aleksandrovna Ivacheva

Keywords: Territory marketing, territory rebranding, urbanism, urban community

Article no: 23

Pages 174-180

Doi: 10.15405/epsbs.2021.11.23

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Original Article

Politician'S Family Members As An Element Promoting The Professional Brand

Bogdan Vadimovich Gasanov

Oksana Sergeevna Shibkova

Olga Valeryevna Kashirina

Elena Aleksandrovna Sergodeeva

Keywords: Personal brand, political image, mass media, public authority, politician’s image

Article no: 233

Pages 1769-1773

Doi: 10.15405/epsbs.2020.10.05.233

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Original Article

Feeling Insider And Performing Better: The Importance Of Employer Brand

Oya Erdil

Berivan Tatar*

Keywords: Employer brand, employer brand attractiveness, perceived insider status, employee performance

Article no: 43

Pages 512-525

Doi: 10.15405/epsbs.2019.01.02.43

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Original Article

Special Events In Positioning The Territorial Brand

Evgenia Vladimirovna Krivtsova

Irina Yurevna Rassokhina

Tatijana Nikolaevna Martynova

Olga Vladimirovna Valko

Keywords: Special events, territorial brand, geobranding, territorial brand positioning

Article no: 80

Pages 596-607

Doi: 10.15405/epsbs.2020.10.05.80

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Original Article

Territory Branding As An Opportunity For The Region Development

Musa Abubakarovich Eskiev

Keywords: Branding methods, place marketing, territory brand, territory image

Article no: 70

Pages 531-539

Doi: 10.15405/epsbs.2021.11.70

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Original Article

Social Media Marketing Of Leading Russian Universities (Case Study Of Rudn University)

A. Glagoleva

Y. Zemskaya

E. Kuznetsova

I. Kachesova

Keywords: Brand, communication, social media, university, advertising and public relations

Article no: 15

Pages 125-135

Doi: 10.15405/epes.20121.15

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Original Article

The Role Of Consumers Participation Behavior To Smes Brand Equity

Nur Aqilah Hazirah Mohd Anim

Nor Asiah Omar

Ahmad Sabri Kassim

Muhamad Azrin Nazri

Taslima Jannat

Keywords: Brand equity, customer participation behavior, SMEs.

Article no: 33

Pages 377-389

Doi: 10.15405/epsbs.2020.10.33

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Original Article

Toc-Thinking Process Approach For Problem Solving In Trademark Registration Process

A. Arzu Ceylan Alpar

Serpil Erol

Semra Birgün*

Keywords: Brand, theory of constraints, trademark registration, thinking processes

Article no: 51

Pages 604-617

Doi: 10.15405/epsbs.2019.01.02.51

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Original Article

Do Brands "JUST DO IT"? Studying the Effectiveness of B2C Slogans

Susana Galvão

Paulo Duarte Silveira

Keywords: Slogans, Branding, Positioning, Advertising, Promotion

Article no: 29

Pages 313-326

Doi: 10.15405/epsbs.2016.11.02.29

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Original Article

Examining the Relationship between Psychological Empowerment, Relationship Quality and Online Word of Mouth in Brand Facebook Page

S. Saien

J.A. Ahmad

M.W. Omar

A. Ngelambong

Keywords: Psychological empowerment, Relationship quality, Online word of mouth, Brand Facebook page

Article no: 4

Pages 23-33

Doi: 10.15405/epsbs.2016.11.02.4

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Original Article

Teaching Journalism And Digital Media Challenges

Georgiana Drăghici*

Keywords: Digital media, brands, online, consumers, public communication

Article no: 127

Pages 1044-1050

Doi: 10.15405/epsbs.2019.08.03.127

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Original Article

Territory Marketing As Tool Of Enhancing Competitive Advantages Of The Region

M.A. Askerova*

N.A. Kanishcheva

E.E. Roze

Keywords: Competitiveness, digital space, efficiency, marketing, territory, territorial brand.

Article no: 60

Pages 560-567

Doi: 10.15405/epsbs.2019.04.60

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Original Article

Understanding The Relationship Between Brand Awareness And Gen Y Decision Making

Zurina Ismail*

Shahrul Suhaimi Ab Shokor

Keywords: HEI, gen Y, brand awareness, decision making process

Article no: 90

Pages 857-866

Doi: 10.15405/epsbs.2018.07.02.90

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Original Article

Digitalization And The Problem Of Changing The Request For Professions

Y. G. Dunaeva

S. G. Gorbushina

Keywords: Labor transformation, remote work, interdisciplinarity, rebranding of teaching profession.

Article no: 65

Pages 577-583

Doi: 10.15405/epsbs.2020.10.03.65

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Original Article

University Enrolment Intentions From Students’ Viewpoint

Abdul Rahman Zahari*

Elinda Esa

Fadzilah Embong

Keywords: Brand equity, university ranking, enrolment intention

Article no: 91

Pages 867-876

Doi: 10.15405/epsbs.2018.07.02.91

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Original Article

Organizational Happiness New Horizons: Human's Work Future, Employer-Branding and Cho's-Chief Happiness Officers

Patrícia Araújo

Keywords: Organizational happiness, employer branding, occupational health psychology, future studies

Article no: 17

Pages 186-198

Doi: 10.15405/epiceepsy.20111.17

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Original Article

Institutionalization Of Ethnicity In Regional Identity: Model Of Republic Of Altai

Mariya Nazukina*

Keywords: Regional identity, ethnicity, brand, Republic, Altai.

Article no: 327

Pages 2442-2448

Doi: 10.15405/epsbs.2019.12.04.327

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Original Article

Modern Tendencies In Partnerships Between Art And Business In Russia

Alexandra Osipova*

Elena Osipova

Keywords: Art collaboration, brands, communication strategy, cooperation, partnership, visual artists

Article no: 50

Pages 430-437

Doi: 10.15405/epsbs.2020.03.02.50

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Original Article

Strategic Brand Positioning In A Modern Academia

Yulia Stukalina*

Keywords: Higher education, strategy, institutional brand

Article no: 3

Pages 20-29

Doi: 10.15405/epsbs.2019.10.02.3

>View as HTML >Abstract >Download PDF

Reflection of Customer-Brand Engagement on Purchase Intention in Social Media

Brand Management Of Territories: Socio-Cultural Factors Of Designing A City Brand

Analyzing the Effectiveness of Social Media Marketing Original Research Article

The Impact of Market and Brand Orientation on Performance: An Empirical Study

Effect Of Brand And Market Performance On Competitiveness In Mergers And Acquisitions

Akemi In Communicate To Win Big

Factors Influencing The Propensity To Purhase Private Label Brands (PLBS)

Technology Forming The Image Of The Military-Patriotic Organization

Understanding Islamic Brand Purchase Intention: The Effects of Religiosity, Value Consciousness, and Product Involvement

Precedent Phenomena In Social Networks Of Brands

Green Supply-Chain Management and Green Purchase Intention, The Role of Green Brand-Equity

Customer Value, Brand Trust & Self Congruity Influence In Creating Emotional Brand Attachment

Patriotism In Transport Nominations And Advertising

The Role of Human Resource Management Practices in Enhancing Internal Branding

Appellations Of Origin As Region Branding Tool

Brand Image And Customer Loyalty Among Gen-Y

Psychological Empowerment And Employer Branding: The Mediator Role Of Perceived Organizational Support

Educational Marketing – Academic Action And Identity

Islamic-Based Political Party Branding In The 2019 Of Legislative Election

Evaluation Of Brand Equity Using Balanced Scorecard: Evidence From Privatized Turkish Firms

Branding In Modern Terrorism Ideology And Practice

Brand Loyalty and Re-Purchase Intention in Smartphone Marketing: The Perspective of Habit

Transformation Of The Image Of Ekaterinburg From Being Industrial Into Cultural

Importance Of Corporate Social Responsibility In Strengthening Brand Equity

An Alternative Model Of Brand Dispute Settlement Through Mediation In Amicableness Perspective

Student Projects As A Tool Of University Pr And Brand Building

Employee Image In Social Media As A Promotion Tool

Product Stewardship Taking Into Account The Satisfaction Of Consumer Preferences

Express Brand Personality As Personal Branding

Museums In The Branding Of Regional Russian Cities: Problems And Prospects

Experience Of Application Of Semantic Approach For Brand Analysis Of University

Metaphor-Based Research For Studying Russian And Chinese Students’ Perception Of The University

Creating A City Brand Community In A Digital Environment

Corporate Social Responsibility And Brand Equity Of Malaysian Top 100 Brand Companies

Modern Development Of The Educational Environment Of Higher Educational Institutions

Strategy Of Hr-Brand Formation And Development In Large Companies

Corporate Identity Management (CIM) Model in Malaysian Higher Education Sector: Literature Review and Hypothesis Development

Approaches To Evaluating The Effectiveness Of Marketing Decisions In Branding Policy

The Impact Of Brand Development Strategy On Brand Equity

Employer Branding In The Railway Industry

Practical Aspect Of Tactical Urbanism As An Element Of Territory Marketing

Politician'S Family Members As An Element Promoting The Professional Brand

Feeling Insider And Performing Better: The Importance Of Employer Brand

Special Events In Positioning The Territorial Brand

Territory Branding As An Opportunity For The Region Development

Social Media Marketing Of Leading Russian Universities (Case Study Of Rudn University)

The Role Of Consumers Participation Behavior To Smes Brand Equity

Toc-Thinking Process Approach For Problem Solving In Trademark Registration Process

Do Brands "JUST DO IT"? Studying the Effectiveness of B2C Slogans

Examining the Relationship between Psychological Empowerment, Relationship Quality and Online Word of Mouth in Brand Facebook Page

Teaching Journalism And Digital Media Challenges

Territory Marketing As Tool Of Enhancing Competitive Advantages Of The Region

Understanding The Relationship Between Brand Awareness And Gen Y Decision Making

Digitalization And The Problem Of Changing The Request For Professions

University Enrolment Intentions From Students’ Viewpoint

Organizational Happiness New Horizons: Human's Work Future, Employer-Branding and Cho's-Chief Happiness Officers

Institutionalization Of Ethnicity In Regional Identity: Model Of Republic Of Altai

Modern Tendencies In Partnerships Between Art And Business In Russia

Strategic Brand Positioning In A Modern Academia

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