The Economic Potential Of The Meat Processing Industry In The Vologda Region

Abstract

The article presents the methodological aspects of the complex rating assessment of enterprises. It results in the development of a system of indicators to evaluate, on the one hand, the performance of the economic entity, and on the other hand, the consumers' opinion of the evaluated products. The authors propose a methodology for the multidimensional comprehensive comparative rating of enterprises, based on a system of indicators for two vectors: evaluation of consumer preferences and assessment of economic performance and financial stability of facilities. The research employed questionnaire survey methods, rationing and summary of results, statistical methods and a ranking method. The methodology has been tested on the example of meat processing enterprises - participants of the "Real Vologda Product" brand; a comprehensive analysis of the economic and financial potential of meat processing industry representatives in the Vologda Oblast has been carried out. The analysis allowed rating producers - participants of the brand in the product group "Meat Products" according to the value of obtained integrated levels of their comparative assessments, as well as identifying a number of structural features of producers of this product group according to their influence on the strength of the brand "Real Vologda Product". The study identifies solutions to the problems identified for different groups of meat processing enterprises in the Vologda region, highlighting the drivers of growth in their economic potential.

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Publication Date

01 February 2022

eBook ISBN

978-1-80296-123-2

Publisher

European Publisher

Volume

124

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-

Edition Number

1st Edition

Pages

1-886

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Shikhova, O. A., Selina, M. N., & Barinova, O. I. (2022). The Economic Potential Of The Meat Processing Industry In The Vologda Region. In D. S. Nardin, O. V. Stepanova, & E. V. Demchuk (Eds.), Land Economy and Rural Studies Essentials, vol 124. European Proceedings of Social and Behavioural Sciences (pp. 63-71). European Publisher. https://doi.org/10.15405/epsbs.2022.02.9