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Displaying 18 articles of 68 total result(s).

Original Article

Factors Influencing The Propensity To Purhase Private Label Brands (PLBS)

Nor Azila Mohd Noor

Tunku Nur Atikhah Tunku Abaidah

Keywords: Private label brands (PLBs), retail store, store image, perceived quality, perceived risks.

Article no: 41

Pages 463-472

Doi: 10.15405/epsbs.2020.10.41

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Original Article

Teaching Journalism And Digital Media Challenges

Georgiana Drăghici*

Keywords: Digital media, brands, online, consumers, public communication

Article no: 127

Pages 1044-1050

Doi: 10.15405/epsbs.2019.08.03.127

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Original Article

Customer Value, Brand Trust & Self Congruity Influence In Creating Emotional Brand Attachment

Bahar Türk

Tuğba Yıldız*

Aysel Erciş

Keywords: Emotional brand attachment, customer value, self congruity

Article no: 5

Pages 51-63

Doi: 10.15405/epsbs.2019.12.03.5

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Original Article

Green Supply-Chain Management and Green Purchase Intention, The Role of Green Brand-Equity

Somayeh Labafi

Yashar Salamzadeh

Mahdieh Jalalpoor

Keywords: Green supply chain management, green purchase intention, green brand equity, Iran, beverage Industry

Article no: 3

Pages 23-33

Doi: 10.15405/epsbs.2019.08.3

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Original Article

Impact of Social Media Usage on Organisation Performance: Lesson From Covid-19 Pandemic

Siti Norhidayah Toolib

Wan Noordiana Wan Hanafi

Mafuzah Mohamad

Nur Lydia Natasha Mohd Dzurkarnain

Keywords: Social media, marketing and branding, customer relations and services, ınformation accessibility, organizational performance, small medium enterprise (SMEs)

Article no: 57

Pages 638-647

Doi: 10.15405/epfe.23081.57

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Original Article

Feeling Insider And Performing Better: The Importance Of Employer Brand

Berivan Tatar

Oya Erdil

Keywords: Employer brand, employer brand attractiveness, perceived insider status, employee performance

Article no: 43

Pages 512-525

Doi: 10.15405/epsbs.2019.01.02.43

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Original Article

An Alternative Model Of Brand Dispute Settlement Through Mediation In Amicableness Perspective

Nuridin .

Eddhie Praptono

Kanti Rahayu

Keywords: Dispute settlement, Brand, Mediation, Amicableness

Article no: 38

Pages 382-391

Doi: 10.15405/epsbs.2018.12.03.38

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Original Article

Technology Forming The Image Of The Military-Patriotic Organization

Irina V. Deeva*

Elena N. Klemenova

Angela V. Muha

Natalia I. Fedoseeva

Keywords: Communication, information policy, image, brand, patpiotism, media

Article no: 42

Pages 359-370

Doi: 10.15405/epsbs.2020.03.02.42

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Original Article

Evaluation Of Brand Equity Using Balanced Scorecard: Evidence From Privatized Turkish Firms

Hasan Dinçer

Tuba Bozaykut Bük

Keywords: Brand equity, Brand equity performance, Balance scorecard, Fuzzy method, Privatization

Article no: 6

Pages 64-76

Doi: 10.15405/epsbs.2017.12.02.6

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Original Article

Examining the Relationship between Psychological Empowerment, Relationship Quality and Online Word of Mouth in Brand Facebook Page

S. Saien

A. Ngelambong

M.W. Omar

J.A. Ahmad

Keywords: Psychological empowerment, Relationship quality, Online word of mouth, Brand Facebook page

Article no: 4

Pages 23-33

Doi: 10.15405/epsbs.2016.11.02.4

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Original Article

Understanding Islamic Brand Purchase Intention: The Effects of Religiosity, Value Consciousness, and Product Involvement

Siti Sarah Kusumawardhini

Sri Rahayu Hijrah Hati

Sri Daryanti

Keywords: Islamic brand, Religiosity, Value consciousness, Product involvement

Article no: 15

Pages 158-166

Doi: 10.15405/epsbs.2016.11.02.15

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Original Article

Do Brands "JUST DO IT"? Studying the Effectiveness of B2C Slogans

Paulo Duarte Silveira

Susana Galvão

Keywords: Slogans, Branding, Positioning, Advertising, Promotion

Article no: 29

Pages 313-326

Doi: 10.15405/epsbs.2016.11.02.29

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Original Article

Creating A City Brand Community In A Digital Environment

Elena A. Luneva

Natalya V. Katunina

Nataliya V. Puzina

Tatyana D. Sinyavets

Keywords: Branding, brand community, territorial marketing, city brand, population migration, Internet communications

Article no: 71

Pages 596-602

Doi: 10.15405/epsbs.2021.12.02.71

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Original Article

Importance Of Corporate Social Responsibility In Strengthening Brand Equity

Jalal Rajeh Hanaysha

Lee Khai Loon

Zahari Abu Bakar

Keywords: Brand equity, CSR, fast food industry, Malaysia

Article no: 83

Pages 790-800

Doi: 10.15405/epsbs.2018.07.02.83

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Original Article

Employee Image In Social Media As A Promotion Tool

Olga Moiseeva

Olga Filippova

Irina Polozhentseva

Vladimir Ponomarev

Raziyat Rabadanova

Keywords: Social media, brand ambassador, image, SMM promotion, communication drives

Article no: 357

Pages 2675-2681

Doi: 10.15405/epsbs.2021.05.357

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Original Article

Patriotism In Transport Nominations And Advertising

Alla A. Isakova

Keywords: Brand, linguacultural analysis, patriotism, transport nominations, transport advertising

Article no: 50

Pages 391-397

Doi: 10.15405/epsbs.2021.02.02.50

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Original Article

Brand Advocates and Crowdsourcing Practices on Social Media: A Conceptual Paper

Pushpavalli Maniam

Izzal Asnira Zolkepli

Ramayah Thurasamy

Keywords: Brand advocates, brand relationship quality, crowdsourcing, persuasive technology

Article no: 35

Pages 414-429

Doi: 10.15405/epsbs.2022.01.02.35

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Original Article

Organizational Happiness New Horizons: Human's Work Future, Employer-Branding and Cho's-Chief Happiness Officers

Patrícia Araújo

Keywords: Organizational happiness, employer branding, occupational health psychology, future studies

Article no: 17

Pages 186-198

Doi: 10.15405/epiceepsy.20111.17

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Factors Influencing The Propensity To Purhase Private Label Brands (PLBS)

Teaching Journalism And Digital Media Challenges

Customer Value, Brand Trust & Self Congruity Influence In Creating Emotional Brand Attachment

Green Supply-Chain Management and Green Purchase Intention, The Role of Green Brand-Equity

Impact of Social Media Usage on Organisation Performance: Lesson From Covid-19 Pandemic

Feeling Insider And Performing Better: The Importance Of Employer Brand

An Alternative Model Of Brand Dispute Settlement Through Mediation In Amicableness Perspective

Technology Forming The Image Of The Military-Patriotic Organization

Evaluation Of Brand Equity Using Balanced Scorecard: Evidence From Privatized Turkish Firms

Examining the Relationship between Psychological Empowerment, Relationship Quality and Online Word of Mouth in Brand Facebook Page

Understanding Islamic Brand Purchase Intention: The Effects of Religiosity, Value Consciousness, and Product Involvement

Do Brands "JUST DO IT"? Studying the Effectiveness of B2C Slogans

Creating A City Brand Community In A Digital Environment

Importance Of Corporate Social Responsibility In Strengthening Brand Equity

Employee Image In Social Media As A Promotion Tool

Patriotism In Transport Nominations And Advertising

Brand Advocates and Crowdsourcing Practices on Social Media: A Conceptual Paper

Organizational Happiness New Horizons: Human's Work Future, Employer-Branding and Cho's-Chief Happiness Officers

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Factors Influencing The Propensity To Purhase Private Label Brands (PLBS)

Teaching Journalism And Digital Media Challenges

Customer Value, Brand Trust & Self Congruity Influence In Creating Emotional Brand Attachment

Green Supply-Chain Management and Green Purchase Intention, The Role of Green Brand-Equity

Impact of Social Media Usage on Organisation Performance: Lesson From Covid-19 Pandemic

Feeling Insider And Performing Better: The Importance Of Employer Brand

An Alternative Model Of Brand Dispute Settlement Through Mediation In Amicableness Perspective

Technology Forming The Image Of The Military-Patriotic Organization

Evaluation Of Brand Equity Using Balanced Scorecard: Evidence From Privatized Turkish Firms

Examining the Relationship between Psychological Empowerment, Relationship Quality and Online Word of Mouth in Brand Facebook Page

Understanding Islamic Brand Purchase Intention: The Effects of Religiosity, Value Consciousness, and Product Involvement

Do Brands "JUST DO IT"? Studying the Effectiveness of B2C Slogans

Creating A City Brand Community In A Digital Environment

Importance Of Corporate Social Responsibility In Strengthening Brand Equity

Employee Image In Social Media As A Promotion Tool

Patriotism In Transport Nominations And Advertising

Brand Advocates and Crowdsourcing Practices on Social Media: A Conceptual Paper

Organizational Happiness New Horizons: Human's Work Future, Employer-Branding and Cho's-Chief Happiness Officers

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