Original Article
Strategy For Entering The International Market
Keywords: Strategic marketing, penetration model, international market.
Article no: 221
Pages 1629-1635
Displaying 50 articles of 95 total result(s).
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Original Article
Comparison Of Marketing Strategies Of Mainstream Mobile Social-Networking Applications
Chen Jian
,
Suzilawati Kamarudin
Keywords: Marketing Strategies, Mainstream Mobile Social-networking Applications, Continuance Usage Intention, Consumer Behavior.
Article no: 33
Pages 412-425
Original Article
Digital Economy: Terminology And Efficiency
Keywords: Digital economy terms, transformation of the conceptual apparatus, digital talents and leaders, digital competitiveness index, digital marketing, digital management
Article no: 10
Pages 72-78
Original Article
Smm Competitive Advantages Within Contemporary Tourism Market
Keywords: Globalization, glocalization, social media platform, tourist marketing, deferred demand, tourist destination
Article no: 203
Pages 1415-1421
Original Article
Marketing Strategy, Technological Innovation and Inventory Management Towards Malaysia’s Food Industry Performance
Keywords: Restaurant performance, technological innovation, marketing strategy, inventory management
Article no: 53
Pages 530-537
Original Article
Role And Importance Of Neurotechnologies In Development Of Russian Economy
Keywords: Business, digital, economy, marketing, neurotechnology, trade.
Article no: 76
Pages 711-717
Original Article
Personal Sales Focused on Improving the Psychological Wellbeing of Customers in the Context of Relationship Marketing
Elena S. Kiseleva
,
Vasily V. Yeryomin
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Tatyana V. Filippovaa
,
Elena V. Yakimenko
Keywords: Personal sales, principles of personal sales, relationship marketing, relationship marketing principles, marketing complex, psychological approach
Article no: 36
Pages 270-278
Original Article
Sports Marketing And Its Role In Promoting Sporting Goods And Services
L. А. Ivanova
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A. M. Danilova
,
A. D. Voronin
Keywords: Consumer, economic growth, marketing, promotion, physical education
Article no: 8
Pages 68-74
Original Article
Operatic Art In The Digital Medium: Key Trends And Adaptation Problems
N. Trubnikova
,
S. Tsagareyshvili
Keywords: Digitalization, audience, marketing communications, opera
Article no: 207
Pages 1860-1869
Original Article
Linking Innovation, Social Media Marketing, And Corporate Social Responsibility To Firm Performance
Jalal Rajeh Hanaysha
,
Suhaidah Hussain
,
Lee Khai Loon
,
Zahari Abu Bakar
Keywords: Corporate social responsibility, firm performance, innovation, social media marketing
Article no: 82
Pages 778-789
Original Article
Covid Impact On Marketing And Sustainable Development
I. V. Yakhneeva
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A. N. Agafonova
,
A. R. Fatkhullin
Keywords: Sustainable development, social-oriented marketing, social responsibility of business
Article no: 167
Pages 1406-1412
Original Article
SME Performance: The Effects of Social Media Marketing Adoption and Competitive Intelligence
Muhammad Faizal Samat
,
Mohd Nor Hakimin Yusoff
,
Mohammad Ismail
,
Norazlan Anual
,
Mariam Setapa
Keywords: Competitive intelligence, social media marketing, SME performance
Article no: 71
Pages 652-659
Original Article
Analysing Gender Specificities Of The Event Marketing Consumers
Veronika Ursul
,
Tatiana Timofeeva
,
Olga Serova
,
Nataliia Polusmakova
Keywords: Event marketing, events perception, gender
Article no: 245
Pages 2184-2194
Original Article
Health-Related Opinion Leadership In Social Media: Attractive Health-Focused Contents For Instagram Users
Keywords: Health-consciousness, healthy consumption behavior, opinion leaders, content analysis, social media marketing
Article no: 10
Pages 119-130
Original Article
Comparing The In-Store Use Of Smartphones Between Shoppers Of Generations X-Y-Z
Keywords: Omnichannel, Mobile marketing, Shopper marketing, Generation Z, Generation Y, Generation Z
Article no: 46
Pages 388-399
Original Article
Modern Development Of The Educational Environment Of Higher Educational Institutions
T. I. Melnik
,
N. S. Mushketova
,
O. A. Maletina
Keywords: Trends of the development of the education system, marketing communications, branding
Article no: 133
Pages 1203-1212
Original Article
Use Of Marketing Communication Tools In Promoting The Products Of Agricultural Enterprises
Vyacheslav Yurievich Lapshin
,
Irina Fedorovna Chepurova
,
Alla Viktorovna Gladysheva
,
Larisa Anatolyevna Yakovleva
,
Alexander Yurievich Shevyakov
Keywords: Advertising, marketing communications, personal sales, public relations, sales promotion
Article no: 84
Pages 671-679
Original Article
Using Mind Genomics To Understand The Specifics Of A Customer’s Mind
Keywords: Digital marketing, mind genomics, personal viewpoint identifier
Article no: 17
Pages 190-197
Original Article
Marketing Department Role In Company And Its Influence On Regional Economic Development
Keywords: Regional economy, marketing, commercial company, scheduled activities and projects
Article no: 121
Pages 990-996
Original Article
Key Metrics For Assessing Efficiency Of Online Marketing Communication
Elena V. Khimich
,
Maria N. Perfilova
Keywords: Assessment of efficiency of online activity, KPIs, marketing communication, metrics, promotion
Article no: 74
Pages 613-622
Original Article
Express Brand Personality As Personal Branding
Romlah Ramli
,
Suhaida Idayu Sukor
Keywords: Brand Personality Dimensions, Marketing Communication, Personal Brand
Article no: 3
Pages 16-23
Original Article
Employer Branding In The Railway Industry
S. A. Sugak
,
S. N. Kosnikov
,
A. L. Zolkin
,
V. V. Goncharov
Keywords: Employer brand, company reputation, railways, personnel management, HR-marketing
Article no: 97
Pages 865-870
Original Article
Economic Diagnostics In Environment Of Staticized Relationship Marketing
Ekaterina Danilovna Schetinina
,
Svetlana Konstantinovna Kochina
Keywords: Diagnostics, methodology, relationship marketing, parameter, assessment
Article no: 136
Pages 1152-1162
Original Article
Revisiting Marketing Public Relations Dynamics in the Perspective of Communication
Lidwina Mutia Sadasri
,
Syaifa Tania
,
Massageng Widagdhaprasana
Keywords: Marketing public relations, communication, scope review
Article no: 10
Pages 123-135
Original Article
Brand Loyalty and Re-Purchase Intention in Smartphone Marketing: The Perspective of Habit
Yeşim Can
,
Oya Erdil
,
Hakan Kitapçı
Keywords: Brand Loyalty, Re-Purchase Intention, Habit, Smartphone, Marketing
Article no: 4
Pages 39-48
Original Article
Deceptive Marketing Of Dietary Supplements In Malaysia: The Legal Framework
Keywords: Food Laws, dietary supplement, deceptive marketing
Article no: 45
Pages 450-461
Original Article
Exploring Facebook Marketing Strategy In Healthcare Retailer: Case Study Of Watson Malaysia
Navitra Mariappan
,
Nor Hasliza Md Saad
Keywords: Facebook, marketing strategies, customer engagement, healthcare retailer, e-commerce, social media.
Article no: 57
Pages 651-661
Original Article
Creation Of Demand On Halal Food Products In Republic Of Tatarstan
Keywords: Halal, religious food, demand, marketing, Tatarstan
Article no: 175
Pages 1510-1518
Original Article
Promoting The City Of Khabarovsk: Content Analysis Of Municipal Programs
Larisa V. Kovyneva
,
Elena G. Schekina
,
Alexey G. Shteinberg
Keywords: Promotion, territorial marketing, target group
Article no: 60
Pages 543-551
Original Article
Educational Marketing – Academic Action And Identity
Angela Precup
,
Olga Chiş
Keywords: Educational marketing, marketing plan, awareness analysis, academic branding, Babes-Bolyai extension.
Article no: 82
Pages 685-691
Original Article
Pilgrimage Church Of Saint John Of Nepomuk Within Religious Tourism
Keywords: Pilgrimage, Religious tourism, Survey, Promotion, Marketing
Article no: 58
Pages 528-539
Original Article
Influence Of Life Quality Factors On The Cities’ Attractiveness In Russia
Keywords: Life quality, regional economy, marketing of territories, cities’ attractiveness, socio-economic conditions
Article no: 125
Pages 871-876
Original Article
Applied Video Content Analysis In Marketing Research – Lessons Learned
Keywords: Video content analysis, observation studies, marketing research, personal sales
Article no: 2
Pages 11-18
Original Article
Impact of Internal Marketing on Job Satisfaction Among Bank Employees in Yemen
Waddah Ismail
,
Nooraini Mohamad Sheriff
Keywords: Internal marketing, job satisfaction, banking sector in Yemen
Article no: 19
Pages 198-212
Original Article
The Role of Human Resource Management Practices in Enhancing Internal Branding
Ahmad Said Ibrahim Alshuaibi
,
Faridahwati Mohd. Shamsudin
Keywords: Human resource management; internal branding; branding management; branding success; internal marketing; employee branding
Article no: 85
Pages 599-605
Original Article
Neuromarketing For Education: Rethinking Frameworks For Marketing Activities
Keywords: Neuromarketing, neuroeducation, biofeedback, Current Mental State technique, ZMET
Article no: 1
Pages 1-9
Original Article
Shopper Centric Category Management in Convenience Stores: a Qualitative Study
Paulo Duarte Silveira
,
Cristina Galamba Marreiros
Keywords: Category management, Shopper, Point-of-purchase, Shopper marketing, Retailing
Article no: 30
Pages 327-338
Original Article
Effect Of Marketing And Handling Student Complaints Onstudent Satisfaction And Loyalty
Abdul Rahman Zahari
,
Elinda Esa
,
Khairul Nizam Surbaini
Keywords: Relationship marketing, handling student complaints, student satisfaction, student loyalty
Article no: 73
Pages 670-680
Original Article
Enterprise Development Paths Based On Scientific And Technological Achievements Of Digital Economy
Julia Korokoshko
Keywords: Digital economy, digitalization, enterprise, information technology, Industry 4.0, marketing
Article no: 115
Pages 858-864
Original Article
Image Of Disciplines And University: A New Approach To Research
Keywords: Educational organization image, neuromarketing research, ZMETs.
Article no: 94
Pages 874-881
Original Article
Dependence Of Marketing Strategy On Quality Of Life
E. V. Shvetsova
,
V. B. Litovchenko
,
I. V. Dodorina
Keywords: Advertising, marketing, marketing research, promotion, quality of life
Article no: 163
Pages 1373-1379
Original Article
Consumer Behavior On Russian Banking Market: Global Challenges
I. K. Zakharenko
,
I. V. Rozhkov
,
N. Yu. Vyatkina
Keywords: Banking services, consumer behavior, digitalization, market, marketing
Article no: 178
Pages 1494-1502
Original Article
Approaches To Evaluating The Effectiveness Of Marketing Decisions In Branding Policy
O. V. Yudakova
Keywords: Branding, effectiveness of marketing decisions, effectiveness of marketing decisions, external effectiveness and internal effectiveness, integrated brand effectiveness
Article no: 64
Pages 532-537
Original Article
Innovations Marketing System at Enterprises
Diana T. Sabirova
,
Natalia A. Kovalenko
,
Nail R. Davletgareev
,
Karina V. Izvekova
Keywords: Innovations, marketing, innovations introduction stages, innovations marketing system, marketing mix, marketing communications complex
Article no: 62
Pages 481-488
Original Article
Territory Branding As An Opportunity For The Region Development
Musa Abubakarovich Eskiev
Keywords: Branding methods, place marketing, territory brand, territory image
Article no: 70
Pages 531-539
Original Article
Adoption Of Green Marketing Strategy: A Conceptual View Based On Stakeholder Theory
Husna Ara
,
Jasmine A. L. Yeap
,
Siti Hasnah Hassan
Keywords: Green marketing strategy, stakeholder pressures, stakeholder theory, sustainability performance.
Article no: 22
Pages 241-249
Original Article
Development Features Of The Educational Services Market At The Regional Level
Alexey Dolgov
,
Vladislav Shchekoldin
Keywords: Correlation-regression analysis, educational services market, market size, university marketing strategy
Article no: 179
Pages 1408-1418
Original Article
Analyzing the Effectiveness of Social Media Marketing Original Research Article
Haslinda Musa
,
Fadhlur Rahim Azmi
,
Namirah Ab Rahim
,
Abdul Samad Shibghatullah
,
Norfaridatul Akmaliah Othman
Keywords: Customer engagement; brand reputation ℑ customer brand attitudes; Effectiveness of Social Media Marketing; SMEs performances
Article no: 2
Pages 4-10
Original Article
Marketing Opportunity Of Social Networks
Keywords: Marketing, marketing in social networks, social networks, social media, b2c sector, network technologies.
Article no: 161
Pages 1191-1198
Original Article
Marketing Aspects Of Innovation Activities Of Enterprises
Keywords: Innovation product, innovation activity, competitiveness, competitive advantages, marketing strategy
Article no: 77
Pages 632-638