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Displaying 10 articles of 102 total result(s).

Original Article

Influence Of Advertising Incentives On Consumers In The Digital Environment (Russian Experience)

S. V. Karpova
,
I. K. Zakharenko
,
I. V. Rozhkov*

Keywords: Consumer behavior, marketing, buying decision, model, factors, Internet

Article no: 172

Pages 1199-1208

Doi: 10.15405/epsbs.2020.03.172

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Original Article

Application Of Correlation Analysis In The Study Of Passenger Service Quality Indicators

Valeriy E. Gozbenko
,
Viktoriya A. Olentsevich
,
Sergey K. Kargapoltsev
,
Tat’yana A. Bulokhova
,
Yuliya I. Karlina
,
Maksim G. Shtayger
,
Antonina I. Karlina

Keywords: Customer focus, marketing research indicators, performance parameters, quality of passenger service

Article no: 107

Pages 898-906

Doi: 10.15405/epsbs.2021.07.107

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Original Article

Creating A City Brand Community In A Digital Environment

Elena A. Luneva
ORCiD ,
Natalya V. Katunina
ORCiD ,
Nataliya V. Puzina
ORCiD ,
Tatyana D. Sinyavets
ORCiD

Keywords: Branding, brand community, territorial marketing, city brand, population migration, Internet communications

Article no: 71

Pages 596-602

Doi: 10.15405/epsbs.2021.12.02.71

>View as HTML >Abstract >Download PDF

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