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Displaying 48 articles of 98 total result(s).

Original Article

The Role of Human Resource Management Practices in Enhancing Internal Branding

Ahmad Said Ibrahim Alshuaibi
,
Faridahwati Mohd. Shamsudin

Keywords: Human resource management; internal branding; branding management; branding success; internal marketing; employee branding

Article no: 85

Pages 599-605

Doi: 10.15405/epsbs.2016.08.85

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Original Article

Cognitive Marketing Research On Biofeedback Basis For Enhancing Students Skills

M. Yu. Ababkova*
,
V. L. Leontieva
,
E. O. Borshchevskaia
,
N. N. Pokrovskaia

Keywords: Cognitive marketing, biofeedback, CMS (Current Mental State).

Article no: 56

Pages 524-532

Doi: 10.15405/epsbs.2019.12.56

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Original Article

Marketing Strategy, Technological Innovation and Inventory Management Towards Malaysia’s Food Industry Performance

Tengku Auwalul Hawa Yahaya
,
Diyana Kamarudin
,
Nor Suraini Mohd Hassan

Keywords: Restaurant performance, technological innovation, marketing strategy, inventory management

Article no: 53

Pages 530-537

Doi: 10.15405/epsbs.2019.08.53

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Original Article

Practical Aspect Of Tactical Urbanism As An Element Of Territory Marketing

Natalya Rinatovna Balynskaya
,
Anastasiya Igorevna Luntsova
,
Natalya Sergeevna Shkurko
,
Lyudmila Georgievna Sokolnikov
,
Olga Aleksandrovna Ivacheva

Keywords: Territory marketing, territory rebranding, urbanism, urban community

Article no: 23

Pages 174-180

Doi: 10.15405/epsbs.2021.11.23

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Original Article

Use Of Marketing Communication Tools In Promoting The Products Of Agricultural Enterprises

Vyacheslav Yurievich Lapshin
,
Irina Fedorovna Chepurova
,
Alla Viktorovna Gladysheva
,
Larisa Anatolyevna Yakovleva
,
Alexander Yurievich Shevyakov

Keywords: Advertising, marketing communications, personal sales, public relations, sales promotion

Article no: 84

Pages 671-679

Doi: 10.15405/epsbs.2022.02.84

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Original Article

Ideal Leverage via Machine Learning: Avoiding Financial Distress

Dilek Yomralıoğlu
ORCiD ,
Ali Osman Serdar Çıtak
ORCiD ,
Elif Baykal
ORCiD ,
Gökhan Silahtaroglu
ORCiD ,
Jamaliah Said
ORCiD

Keywords: Firm Performance, Financial Ratios, Firm Age, Marketing Expenses, Profit

Article no: 27

Pages 335-345

Doi: 10.15405/epsbs.2023.11.27

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Original Article

Models And Strategies Of Information Diversity Management

M. N. Pevzner
,
P. A. Petryakov
,
I. A. Donina
,
V. I. Turkovskiy

Keywords: Digitalization of education, diversity management models in educational systems, diversity management strategies, information diversity, information diversity management, information-marketing approach

Article no: 8

Pages 56-64

Doi: 10.15405/epsbs.2020.08.02.8

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Original Article

Digital Economy: Terminology And Efficiency

E. N. Sheremetyeva*
,
E. P. Barinova
,
L. V. Zolotova

Keywords: Digital economy terms, transformation of the conceptual apparatus, digital talents and leaders, digital competitiveness index, digital marketing, digital management

Article no: 10

Pages 72-78

Doi: 10.15405/epsbs.2020.03.10

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Original Article

Comparing The In-Store Use Of Smartphones Between Shoppers Of Generations X-Y-Z

Paulo Duarte Silveira*
,
Susana Galvão
,
Maria Amélia Marques

Keywords: Omnichannel, Mobile marketing, Shopper marketing, Generation Z, Generation Y, Generation Z

Article no: 46

Pages 388-399

Doi: 10.15405/epsbs.2019.12.02.46

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Original Article

Using Mind Genomics To Understand The Specifics Of A Customer’s Mind

Howard Moskowitz
,
Ryan Zemel
,
Attila Gere
,
Petraq Papajorgji*
,
Orkida Ilollari

Keywords: Digital marketing, mind genomics, personal viewpoint identifier

Article no: 17

Pages 190-197

Doi: 10.15405/epsbs.2019.10.02.17

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Original Article

Impact of Social Media Usage on Organisation Performance: Lesson From Covid-19 Pandemic

Siti Norhidayah Toolib
ORCiD ,
Wan Noordiana Wan Hanafi
ORCiD ,
Mafuzah Mohamad
ORCiD ,
Nur Lydia Natasha Mohd Dzurkarnain

Keywords: Social media, marketing and branding, customer relations and services, ınformation accessibility, organizational performance, small medium enterprise (SMEs)

Article no: 57

Pages 638-647

Doi: 10.15405/epfe.23081.57

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Original Article

Deceptive Marketing Of Dietary Supplements In Malaysia: The Legal Framework

Norazlina binti Abdul Aziz
,
Farizah binti Mohamed Isa
,
Mardiah Hayati binti Abu Bakar
,
Ahmad Shukree bin Mhd Salleh

Keywords: Food Laws, dietary supplement, deceptive marketing

Article no: 45

Pages 450-461

Doi: 10.15405/epsbs.2018.12.03.45

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Original Article

Comparison Of Marketing Strategies Of Mainstream Mobile Social-Networking Applications

Chen Jian
,
Suzilawati Kamarudin

Keywords: Marketing Strategies, Mainstream Mobile Social-networking Applications, Continuance Usage Intention, Consumer Behavior.

Article no: 33

Pages 412-425

Doi: 10.15405/epsbs.2018.05.33

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Original Article

Involving Banks In Social Projects Through Marketing Alliances

Alla A. Kushnareva
,
Nathalia V. Khmelkova
,
Elena Y. Nadezhdina

Keywords: Marketing alliances, social projects, corporate social responsibility, socio-ethnical marketing, the non-profit sector

Article no: 25

Pages 216-227

Doi: 10.15405/epsbs.2018.04.25

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Original Article

Innovations Marketing System at Enterprises

Diana T. Sabirova
,
Natalia A. Kovalenko
,
Nail R. Davletgareev
,
Karina V. Izvekova

Keywords: Innovations, marketing, innovations introduction stages, innovations marketing system, marketing mix, marketing communications complex

Article no: 62

Pages 481-488

Doi: 10.15405/epsbs.2017.07.02.62

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Original Article

Economic Diagnostics In Environment Of Staticized Relationship Marketing

Ekaterina Danilovna Schetinina
,
Svetlana Konstantinovna Kochina

Keywords: Diagnostics, methodology, relationship marketing, parameter, assessment

Article no: 136

Pages 1152-1162

Doi: 10.15405/epsbs.2018.02.136

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Original Article

Unethical Sales Practices Under The Islamic Marketing Framework: A Narrative Analysis

Ali Shafiq
,
Anbareen Jan

Keywords: Personal selling, islamic marketing, narrative analysis, unethical sales practices, significance analysis.

Article no: 48

Pages 538-547

Doi: 10.15405/epsbs.2020.10.48

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Original Article

Factors Of Forming Regional Policy: Expectations Of Consumers Of Educational Services

I. A. Donina*
,
E. V. Vezetiu

Keywords: Educational marketing, educational policy of a region, educational service, the consumer of educational services

Article no: 53

Pages 440-445

Doi: 10.15405/epsbs.2019.12.05.53

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Original Article

Creating A City Brand Community In A Digital Environment

Elena A. Luneva
ORCiD ,
Natalya V. Katunina
ORCiD ,
Nataliya V. Puzina
ORCiD ,
Tatyana D. Sinyavets
ORCiD

Keywords: Branding, brand community, territorial marketing, city brand, population migration, Internet communications

Article no: 71

Pages 596-602

Doi: 10.15405/epsbs.2021.12.02.71

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Original Article

Health-Related Opinion Leadership In Social Media: Attractive Health-Focused Contents For Instagram Users

Ebru Tümer Kabadayı
,
Alev Koçak Alan*

Keywords: Health-consciousness, healthy consumption behavior, opinion leaders, content analysis, social media marketing

Article no: 10

Pages 119-130

Doi: 10.15405/epsbs.2019.12.03.10

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Original Article

Linking Innovation, Social Media Marketing, And Corporate Social Responsibility To Firm Performance

Jalal Rajeh Hanaysha
,
Suhaidah Hussain
,
Lee Khai Loon
,
Zahari Abu Bakar

Keywords: Corporate social responsibility, firm performance, innovation, social media marketing

Article no: 82

Pages 778-789

Doi: 10.15405/epsbs.2018.07.02.82

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Original Article

The Investment Component Of Territorial Marketing In The Sustainable Development

V. A. Bondarenko
ORCiD ,
M. E. Botalova
ORCiD ,
N. V. Guzenko
ORCiD ,
T. S. Romanishina
ORCiD

Keywords: Territorial marketing, investment component, spatial interaction marketing concept, image strategies, marketing of sustainable development

Article no: 102

Pages 907-914

Doi: 10.15405/epsbs.2021.09.02.102

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Original Article

Effect Of Marketing And Handling Student Complaints Onstudent Satisfaction And Loyalty

Abdul Rahman Zahari
,
Elinda Esa
,
Khairul Nizam Surbaini

Keywords: Relationship marketing, handling student complaints, student satisfaction, student loyalty

Article no: 73

Pages 670-680

Doi: 10.15405/epsbs.2020.12.05.73

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Original Article

Training 'CHO’s' Chief Happiness Officers: A Higher Education Course Design Challenge

Patrícia Araújo
ORCiD ,
Rosina Fernandes

Keywords: Organizational happiness, human resources, internal-marketing, higher education, occupational health psychology

Article no: 31

Pages 323-332

Doi: 10.15405/epiceepsy.20111.31

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