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Displaying 20 articles of 70 total result(s).

Original Article

Psychological Empowerment And Employer Branding: The Mediator Role Of Perceived Organizational Support

Erdem Ay
,
Yonca Deniz Gürol
,
Tuğba Karaboğa

Keywords: Psychological empowerment, employer branding, perceived organizational support

Article no: 9

Pages 93-103

Doi: 10.15405/epsbs.2021.02.9

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Original Article

Metaphor-Based Research For Studying Russian And Chinese Students’ Perception Of The University

M. Yu. Ababkova
,
V. L. Leontieva

Keywords: Brand communications, semantic differential, students' emotional attitude to the university, Zaltman Metaphor Elicitation Technique (ZMET)

Article no: 9

Pages 89-98

Doi: 10.15405/epsbs.2020.12.03.9

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Original Article

Factors Influencing The Propensity To Purhase Private Label Brands (PLBS)

Nor Azila Mohd Noor
,
Tunku Nur Atikhah Tunku Abaidah

Keywords: Private label brands (PLBs), retail store, store image, perceived quality, perceived risks.

Article no: 41

Pages 463-472

Doi: 10.15405/epsbs.2020.10.41

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Original Article

Green Supply-Chain Management and Green Purchase Intention, The Role of Green Brand-Equity

Somayeh Labafi
,
Yashar Salamzadeh
,
Mahdieh Jalalpoor

Keywords: Green supply chain management, green purchase intention, green brand equity, Iran, beverage Industry

Article no: 3

Pages 23-33

Doi: 10.15405/epsbs.2019.08.3

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Original Article

Impact of Social Media Usage on Organisation Performance: Lesson From Covid-19 Pandemic

Siti Norhidayah Toolib
ORCiD ,
Wan Noordiana Wan Hanafi
ORCiD ,
Mafuzah Mohamad
ORCiD ,
Nur Lydia Natasha Mohd Dzurkarnain

Keywords: Social media, marketing and branding, customer relations and services, ınformation accessibility, organizational performance, small medium enterprise (SMEs)

Article no: 57

Pages 638-647

Doi: 10.15405/epfe.23081.57

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Original Article

Examining the Relationship between Psychological Empowerment, Relationship Quality and Online Word of Mouth in Brand Facebook Page

A. Ngelambong
,
S. Saien
,
M.W. Omar
,
J.A. Ahmad

Keywords: Psychological empowerment, Relationship quality, Online word of mouth, Brand Facebook page

Article no: 4

Pages 23-33

Doi: 10.15405/epsbs.2016.11.02.4

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Original Article

Understanding Islamic Brand Purchase Intention: The Effects of Religiosity, Value Consciousness, and Product Involvement

Siti Sarah Kusumawardhini
,
Sri Rahayu Hijrah Hati
,
Sri Daryanti

Keywords: Islamic brand, Religiosity, Value consciousness, Product involvement

Article no: 15

Pages 158-166

Doi: 10.15405/epsbs.2016.11.02.15

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Original Article

Creating A City Brand Community In A Digital Environment

Elena A. Luneva
ORCiD ,
Natalya V. Katunina
ORCiD ,
Nataliya V. Puzina
ORCiD ,
Tatyana D. Sinyavets
ORCiD

Keywords: Branding, brand community, territorial marketing, city brand, population migration, Internet communications

Article no: 71

Pages 596-602

Doi: 10.15405/epsbs.2021.12.02.71

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Original Article

Employee Image In Social Media As A Promotion Tool

Olga Moiseeva
,
Olga Filippova
,
Irina Polozhentseva
,
Vladimir Ponomarev
,
Raziyat Rabadanova

Keywords: Social media, brand ambassador, image, SMM promotion, communication drives

Article no: 357

Pages 2675-2681

Doi: 10.15405/epsbs.2021.05.357

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Original Article

Organizational Happiness New Horizons: Human's Work Future, Employer-Branding and Cho's-Chief Happiness Officers

Patrícia Araújo
ORCiD

Keywords: Organizational happiness, employer branding, occupational health psychology, future studies

Article no: 17

Pages 186-198

Doi: 10.15405/epiceepsy.20111.17

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