Intermedia Agenda Setting in Covid-19 Vaccine Digital Networks


Digital media on the Internet makes the public easily access COVID-19 vaccine Information. Digital media is also able to spread news quickly via a URL or link, with digital media dissemination and intensity of the COVID-19 vaccine topic increased sharply at the end of 2020, a series of events in the COVID-19 vaccine is quickly covered by internet information sources. By using the Intermedia Agenda Setting concept, the objective of this study describes the structure of COVID-19 vaccine digital networks which includes organization and media that can influence their agenda one and another. This study uses quantitative methods by utilizing big data via Media Cloud, Cliff-Clavin engine and social network analysis with a total sample of 20,535 stories online media worldwide with English language. This research reveals that in the digital networks: key people in politics, vaccine companies, mainstream media, government health organizations, and anti-vaccine media play an essential role in influencing COVID-19 vaccine Information.

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Publication Date

31 January 2022

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European Publisher



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1st Edition




Communication, Media, Disruptive Era, Digital Era, Media Technology 

Cite this article as:

Pontoh, A. K. (2022). Intermedia Agenda Setting in Covid-19 Vaccine Digital Networks. In J. A. Wahab, H. Mustafa, & N. Ismail (Eds.), Rethinking Communication and Media Studies in the Disruptive Era, vol 123. European Proceedings of Social and Behavioural Sciences (pp. 469-482). European Publisher.