Factors Affecting Students’ Intention To Become Professional Accountant In Selected Malaysian Universities
Abstract
Professional bodies are targeting to double the number of professional accountants by year 2020 in order to provide confidence and strong assurance for a mature and strong capital market. However, most Malaysian graduates from accounting program does not have the intention to pursue their career as a professional accountant. Thus, this study is conducted to investigate the factors affecting accounting students’ intention to become professional accountant in selected Malaysian universities. This study also examines the significant difference in the students’ intention between the private and public university. Questionnaire survey was distributed to 200 respondents of the third and fourth year undergraduate accounting students of the universities. The results show that accounting students’ intention to become professional accountant is influenced by their intrinsic motivation and extrinsic motivation. Students' subjective norms and self-efficacy do not affect their intention. Further analysis observed no significant difference in the intention p to pursue a career in accounting between the private and public university students in Malaysia. However, additional findings evidenced a significant difference in the students' subjective norms between the private and public university students.
Keywords: Students’ intentionprofessional accountantintrinsic motivationextrinsic motivationsubjective normsself-efficacy
Introduction
University graduates have a tendency to pursue their future career that is different from the course taken in their previous university years. This is due to the students’ perception, which is based on their beliefs that may influence their career options (Ferreira & Santoso, 2008). Hence, it contributes to a decrease in the number of professional accountants in various countries including Malaysia and it seems like this matter has been a challenge for the current government (Abdullah, 2001). The accounting profession development in Malaysia has changed because of the competitive and technological environment which shows that more professional accountants are needed (Hashim et al., 2003). Hence, the demand for professional accountant in Malaysia is increasing every year as ACCA is targeting to double the number of the profession to 60,000 by 2020 (Bernama, 2015). This shows that ACCA needs a huge effort since not all their trainees will end up being a professional accountant (ACCA, 2018).
In response to this call, this study attempts to investigate the factors affecting undergraduate accounting students’ intention to become a professional accountant. This study also examines whether students' intention differ between the private and public university students.
Problem Statement
It is important for a country to produce more quality and skilful professional accountants to manage resources and provide financial leadership. The former President of Malaysian Institute of Accountants (MIA) in The Star stated that a country needs more professional accountants in order to provide confidence and strong assurance for a mature and strong capital market (Idris, 2013).
In 2015, the South East ASEAN Federation of Accountants (AFA) has reported Malaysia as the second highest in the average number of accountants at 32,511 behind Thailand with 68,777 accountants (Arnita, 2016). Even though Malaysia is ranked as the second highest, the difference as compared to Thailand is considered large.
The number of accounting undergraduates is increasing but the number of professional accountants still does not meet the expectation since some of them tend to choose other career after they graduated such as an employee in a company, an entrepreneur, and other careers rather than professional accountancy (Arnita, 2016). This is in line with Said et al. (2004) and Ghani et al. (2008) who argued that the most desired professions by university students is accounting. Despite their interest in the profession, only a few, particularly the Bumiputera graduates pursue professional courses.
Students’ career path generally comes from their intention and their actions must show that they are committed enough to achieve their career goals. However, most of the accounting undergraduates does not have the intention probably due to lack of exposure towards accounting profession. Previous studies shows that intrinsic motivation, extrinsic motivation, subjective norms and self-efficacy may affects the students' intention to become professional accountants (Ahmad et al., 2015; Arnita, 2016).
Research Questions
The research questions address in the study are:
1. Is there any significant relationship between intrinsic motivation, extrinsic motivations, subjective norms and self-efficacy towards accounting students' intention to become professional accountants?
2. Is there any significant difference in accounting students' intention to become professional accountants between the private and public university students?
Purpose of the Study
This study investigates factors affecting (intrinsic motivation, extrinsic motivations, subjective norms and self-efficacy) the students' intention to become professional accountants. This study also examines whether a significant difference exists in the accounting students' intention between the private and public university in Malaysia. The findings of the study may enhance the existing researches, particularly in accounting education, besides may provide some insights to the regulatory bodies, professional bodies and educational institutions to spur the students' interests in accounting profession.
Literature review and Hypotheses development
Career intention or career path is concluded as a life journey of a person that must be planned at their early stage of their career (Yusoff et al., 2011). Being dedicated to a cause or goal is called commitment meanwhile an intention is a thing intended with aim and plan (Singh & Gupta, 2015). Therefore, students’ commitment intention is important to determine how committed the students are with their intention to become a professional accountant and what factors that might influenced them.
Intrinsic creates enjoyment in the task performed which come from their internal perspectives and this factor has been a significant predictor in terms of career choices (Jackling & Calero, 2006; Sugahara & Boland, 2009). Intrinsic motivation includes self-satisfaction, creativity, autonomy and dynamic environment (Hasio & Nova, 2016). Intrinsic creates pleasure and enjoyment in the task performed and exists internally within individual (Ahmad et al., 2015). Thing and Jalaludin (2018) found an association between intrinsic motivation and career. Most of the accounting undergraduates intentionally choose their career path in accounting field because they found that accounting is interesting, dynamic and challenging apart from their own belief that they capabilities in this field such as doing calculation.
H1a: Intrinsic motivation is significantly related to accounting students’ intention to become a professional accountant in selected Malaysian universities.
Extrinsic motivation is related to the monetary rewards, job opportunities, high salary and recognition. According to Hutaibat (2012), undergraduate accounting students choose a career in accountancy are possibly because of the job opportunities and the higher income rate. Additionally, extrinsic motivation is a kind of reward-driven behaviour such as greater job demand expectation and the prestige feeling of being a professional accountant (Fernandez & Matos Pena, 2017). A person accept the task or work due to the external rewards and not because of the self-satisfaction and this is also supported by Bainbridge (2015) who stated that a person may agree to perform a task even though they do not enjoy when performing the task. He argues that these are the external factors that motivates most of the accounting students to become a professional accountant. Better job opportunities in accounting area also can be the most important factor that could influence students to be a professional accountant as their career (Harnovinsah, 2017). However, Jackling and Calero (2006), Law and Yuen (2012) found an insignificant relationship between extrinsic motivation and the students' intention.
H1b: Extrinsic motivation is significantly related to accounting students’ intention to become a professional accountant in selected Malaysian universities.
Subjective norms have been known as personal matters that influence the decision making for a person. These factors are also affecting the student intentions in pursuing their accounting career. Subjective norms are the reasons why a person choose other than accounting careers. Undergraduate students might change their mind throughout the accounting program due to personal suggestions or influences from their friends and family. Suki et al. (2011) state that subjective norms is an opinion of what their close peers believe the individual should do. This indicate that their decision are not generally made by them but also the people around them. Ahmad et al. (2015) evidenced a significant relationship between subjective norms and the students’ intention to pursue in accounting career.
H1c: Subjective norms is significantly related to accounting students’ intention to become a professional accountant in selected Malaysian universities.
Self-efficacy is the other factor that influence undergraduate students’ career intentions which is known as an individual belief in one’s ability to succeed in specific situations or accomplish a task and to produce specific performance attainment (Bandura, 1994). Confidence can be developed from self-efficacy which enable the students to solve problems and difficult task. Self-efficacy can be developed by mastering and gaining experience for an appealing idea and practice the skills obtained during internship. With the skills and practice obtained, they can master in performing specific task. James (2008) found that low self-efficacy contributes to shortage number of accountants. Ahmad et al. (2015) and Hayes and Credle (2008), proved students with greater self-efficacy have higher intention in pursuing accounting career.
H1d: Self-efficacy is significantly related to accounting students’ intention to become a professional accountant in selected Malaysian universities.
This study employed the Self-Determination Theory as this theory is widely used by previous studies to describe one's behaviour in making decisions as it explain the goal –directed behaviour of an individual (Deci & Ryan, 2000). As shown in Figure

Research Methods
This study use purposive sampling design as the sample covered third and fourth year accounting students in US and UA, which shall remain anonymous. US is a private university while UA is a public university that is ranked as 5-tier and 6-tier, respectively, in the Malaysian Qualification Agency (MQA) Rating System SETARA 17 (Ahmad, 2018).
100 questionnaires were distributed to each university. However, only a total of 183 questionnaires is usable for the data analysis, and this is considered ideal as it is between 30-500 (Sekaran, 2000). Data is collected through questionnaire survey, which consists of two parts – outcome and predictors, and demographic information.
The variables as shown in Table
Findings
Reliability analysis
Reliability test was performed to measure reliability of the questions. Cronbach’s Alpha for all the variables ranging from 0.842 to 0.917, which indicate that the items have good internal consistency and stability as the values of Cronbach’s Alpha are between 0.65 to 0.95 (Chua, 2009).
Descriptive statistic
Table
After excluding incomplete responses, the final sample is 183. Hence, the study applies the Central Limit Theorem which assume a normal distribution as the sample size is greater than 30. Hence, parametric tests are used to test the hypotheses.
Correlation analysis
This study also performed multicollinearity test through a correlation analysis. The Pearson’s correlation matrix in Table
Regression analysis
The first objective of the study is to investigate factors affecting the students' intention to become professional accountants. Using multiple regression analysis, the empirical model used to test the hypotheses are as follows:
Where,
SIit=Students' intention
IMit=Intrinsic Motivation
EMit=Extrinsic Motivation
SNit=Subjective Norms
SEit=Self-Efficacy
it=Error term
The result of multiple regression about the effects of intrinsic motivation, extrinsic motivation, subjective norms and self-efficacy on students' intention, is presented in Table
In terms of intrinsic motivation, the b-value in Table
The b-value for extrinsic motivation shows that as extrinsic motivation increases by 1 unit, students' intention to become professional accountant increase by 0.220 unit. Most of the students are expecting such a great job market demand after graduated due to job availability, besides getting more rewards such as higher salary and prestige as a professional accountant. The result supports Harnovinsah (2017), Jaffar et al. (2015), Bainbridge (2015), Ahmad et al. (2015) and Hutaibat (2012), but contradicts from Porter and Woolley (2014), Law and Yuen (2012) and Jackling and Calero (2006).
No such relationships are observed for subjective norms and self-efficacy, reveals that these two variables are not the determinants for students' intention to become professional accountants. The non-significance result for subjective norms is not in line with Ahmad et al. (2015), Suki et al. (2011) and Tan and Laswad (2006). Close individuals like family, friends and educators do not influence the students' intention to become professional accountants. In terms of self-efficacy, the result does not support Ahmad et al. (2015), Djatej et al. (2015) and Hayes and Credle (2008). The insignificant results may suggest that other persons and even their own confidence level does not inspire them to become professional accountant.
Test of significant difference
The second objective of the study is to examine whether there is a significant difference in students' intention to become professional accountants between the private and public university students. Additional tests are also performed to determine whether there is any significant difference in intrinsic motivation, extrinsic motivation, subjective norms and self-efficacy between the two types of institutions.
The results in Table
Conclusion
This study attempts to investigate whether intrinsic motivation, extrinsic motivation, subjective norms and self-efficacy affect students' intention to become professional accountant. Data were collected through questionnaires from a private and a public university in Malaysia. The results reveal that students with greater intrinsic motivation and extrinsic motivation have greater intention to become professional accountant. Their intentions are motivated through their own interest in accounting and external factors such as job availability and rewards gained. Nevertheless, the results suggest that students' subjective norms and self-efficacy do not influence the students' intention. Further analysis also found that regardless of the types of institutions, there is no significant difference in the students' intention to become professional accountant and in other predictors, but there is a significant difference in students' subjective norms between the private and public university. Perhaps, the regulatory body, professional bodies and institutions may provide more events or programs that may enhance the students' interest in accounting profession. Future research may extend the sample size to other institutions and include other predictors, so that the results would be more interesting could be generalised to all accounting students in Malaysia.
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Abdul Rauf, F. H., Khalid, F. M., Tan, D. D. R., Khalid, N. H., Mohamad, N. S., & Radhi, N. F. M. L. (2020). Factors Affecting Students’ Intention To Become Professional Accountant In Selected Malaysian Universities. In N. S. Othman, A. H. B. Jaaffar, N. H. B. Harun, S. B. Buniamin, N. E. A. B. Mohamad, I. B. M. Ali, N. H. B. A. Razali, & S. L. B. M. Hashim (Eds.), Driving Sustainability through Business-Technology Synergy, vol 100. European Proceedings of Social and Behavioural Sciences (pp. 171-180). European Publisher. https://doi.org/10.15405/epsbs.2020.12.05.18