Factors Influencing the Gen Zer’s Behavior Towards Destination Experience Choice
Abstract
This study aims to determine the behavior and what are the factors that influence GenZers as consumers when traveling and the level of experience when it comes to a destination choice to visit. The paper utilized the figures of factors influencing consumer behavior as well as the four (4) realms of experience for its theoretical framework to support and distinguish what significantly affects the behavior and to determine the level of experience of the respondents. Meanwhile, the conceptual framework was illustrated based on the study’s objectives as well as the existing theoretical frameworks which represent the cycle and connection between the variables to further analyze the determinants of the study. The study is quantitative research that utilized a survey questionnaire form to gather the data from its respondents. The results and findings regarding this study will be mainly relevant to the GenZers to analyze what influences their behavior in choosing a destination through the factors and level of experiences with the support of established theories, studies, and data in connection with the variables formulated from this study. Therefore, the main purpose of this study’s outcome, along with the researcher's intention, will further aid and support the tourism and hospitality industry to become much more aware of the influences and buying behavior of GenZers to further contribute in providing and addressing what needs to be maintained and to come up with strategies to improve what is lacking in order to become more accessible and meet every traveling need of each tourist.
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About this article
Publication Date
06 May 2024
Article Doi
eBook ISBN
978-1-80296-132-4
Publisher
European Publisher
Volume
133
Print ISBN (optional)
-
Edition Number
1st Edition
Pages
1-1110
Subjects
Marketing, retaining, entrepreneurship, management, digital marketing, social entrepreneurship
Cite this article as:
Mendoza, M. J. A., Mercado, M. E. A., Pinca, M. L. L., Gamoso, R. A., & Barcenas, J. A. V. (2024). Factors Influencing the Gen Zer’s Behavior Towards Destination Experience Choice. In A. K. Othman, M. K. B. A. Rahman, S. Noranee, N. A. R. Demong, & A. Mat (Eds.), Industry-Academia Linkages for Business Sustainability, vol 133. European Proceedings of Social and Behavioural Sciences (pp. 1068-1094). European Publisher. https://doi.org/10.15405/epsbs.2024.05.86