The Supply Chain Practices in a Consumer Staple Food Firm
Abstract
The case study provides a detailed analysis of DFM’s supply chain structure. Specific segments such as supply chain integration, structure and strategies in Daily Flour Mills Berhad (DFM) are investigated to understand the strength and weaknesses of the supply chain management in the company. The study adopted an unsystematic review of past literature and also DFM’s published reports to obtain the company’s supply chain management insight. The findings indicated that DFM is very dependent on a handful of trading countries for its raw materials. The study helps DFM management, particularly the supply chain manager, to understand the risks involved that can affect their supply chain process. It also provides managers with insight into how to effectively utilize the different components of supply chain management best practices. The article begins with the supply management in DFM, followed by the strategies employed to maintain the competitive advantage (value advantage & cost advantage) in their business. The article continues with supply chain integration and how that improves business efficiency toward a sustainable production flow. It concludes with a resounding message for DFM to take advantage of the uncertainties in the economic conditions to perform a stock-take on the overall supply chain and prepare to take countermeasures to address various limitations in the supply chain.
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About this article
Publication Date
06 May 2024
Article Doi
eBook ISBN
978-1-80296-132-4
Publisher
European Publisher
Volume
133
Print ISBN (optional)
-
Edition Number
1st Edition
Pages
1-1110
Subjects
Marketing, retaining, entrepreneurship, management, digital marketing, social entrepreneurship
Cite this article as:
Krishnan, I., Ghapar, F., Sundram, V. P. K., & Lian, C. L. (2024). The Supply Chain Practices in a Consumer Staple Food Firm. In A. K. Othman, M. K. B. A. Rahman, S. Noranee, N. A. R. Demong, & A. Mat (Eds.), Industry-Academia Linkages for Business Sustainability, vol 133. European Proceedings of Social and Behavioural Sciences (pp. 952-962). European Publisher. https://doi.org/10.15405/epsbs.2024.05.78