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The Supply Chain Practices in a Consumer Staple Food Firm

Table 1: Five Competitive Forces through Operations

Low-Cost Strategy Response Strategy Differentiation Strategy
Customers Some product prices are controlled price by the government, especially consumer products. Expanding into various products at different price points using the same manufacturing facilities. Different customers segment – manufacturers, wholesalers and consumers.
Suppliers Hedging and forecasting. Adapted UN Sustainable Development Goals. Procurement Co. with Japan trading house.
Substitutes Regular maintenance and upgrades in manufacturing facilities to increase throughput efficiency while cost is maintained. UN Sustainable Development Goals, and ISO 9000 and ISO14000. Regular quality check, including the Halal process. Plan-Do-Check-Act (PCDA) at every level.
New Entrants Joint venture with suppliers. Larger market share derived from a joint venture. Operational excellence to keep costs low.
Existing Rivals Sustaining raw materials prices at low cost. Procurement Co trade-off extras, keeping the right amount of inventory. Expansion into poultry and aquatic animals business.
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