Social Media Motives, Well-Being And Flourishing Among Housewives: A Structural Model


Social media is not a new topic in academic research, nor in policy making and societal issues. The usage of social media has grown so rapid that leads to various issues, yet little is known about why Malaysian women, especially the housewives use social media and the effects associated with well-being and flourishing. Although literatures on motives for using social media among women is enlightening, but the findings may not reflects the full spectrum of social media motives among Malaysian housewives due to some unique affordances. This study explores housewives’ motives of social media usage and its effects on their well-being and flourishing. Five motives are proposed namely Escapism, Information Seeking, Friendship Maintenance, Relationship Initiation, and Nostalgia, which were then tested for with Well-being and Flourishing. 268 housewives in Malaysia, who are active users of social media in daily lives were surveyed. PLS-SEM were employed to test the hypotheses. The findings show that motives of social media usage among housewives have significant and positive impact on both well-being and flourishing. This study provides insight on the effects of social media motives on women’s psychological state especially well-being and flourishing.

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