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Social Media Motives, Well-Being And Flourishing Among Housewives: A Structural Model

Table 1: Demographic Profile of the Respondents (n=268)

Variable f % Variable f %
Age Household Income
21-30 age 51 19.0 < RM1500 46 17.2
31-40 age 103 38.4 RM1501-RM3000 62 23.1
41-50 age 79 29.5 RM3001-RM4500 55 20.5
51-60 age 18 6.7 RM4501-RM6000 29 10.8
61-70 age 17 6.3 RM6001-RM7500 16 6.0
> RM7501 60 22.4
Race
Malay 246 91.8 Type of Social Media Used
Chinese 2 0.7 WhatsApp 264 98.5
Indian 12 4.5 Facebook 242 90.3
Others 8 3.0 Instagram 169 63.1
YouTube 168 62.7
Area of Residence Telegram 106 39.6
Urban 210 78.4 Twitter 37 13.8
Rural 58 21.6
Total Hours of Social Media Usage Per day
No. of Households 1 - 2 hours 61 22.8
1 - 3 persons 58 21.6 3 – 4 hours 105 39.2
4 – 6 persons 180 67.2 5 – 6 hours 70 26.1
> 7 persons 30 11.2 > 7 hours 32 11.9
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