Description of the conversion stage |
Measures to increase conversions |
Value of the Ei indicator |
Conclusion |
Percentage of people interested in the product (service) in the total number of people who saw the ad |
Conducting an additional broad information campaign |
0,8 |
The event is impractical, and the increase in expenses is not justified. |
Percentage of potential customers who made contact with the seller in the total number of interested parties |
Increased sales training costs |
2 |
The event is appropriate. |
Percentage of clients who made a deal out of the number of transactions |
The formation of the discount program for the test try |
5 |
The event is appropriate. |
Percentage of customers who fulfilled their obligations and have no claims against the seller (performer) |
Expansion of the quality control and overdue accounts receivable Department |
1,1 |
the event is technically appropriate, but needs to be improved in order to improve its effectiveness |