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Innovative Economy: Analysis And Management Of Business-Processes On Sales Funnel Concept

Table 1:

Description of the conversion stage Measures to increase conversions Value of the Ei indicator Conclusion
Percentage of people interested in the product (service) in the total number of people who saw the ad Conducting an additional broad information campaign 0,8 The event is impractical, and the increase in expenses is not justified.
Percentage of potential customers who made contact with the seller in the total number of interested parties Increased sales training costs 2 The event is appropriate.
Percentage of clients who made a deal out of the number of transactions The formation of the discount program for the test try 5 The event is appropriate.
Percentage of customers who fulfilled their obligations and have no claims against the seller (performer) Expansion of the quality control and overdue accounts receivable Department 1,1 the event is technically appropriate, but needs to be improved in order to improve its effectiveness
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