| The menu, which corresponds to the trend of the HLS The versatility of the range Non-standard equipment, the purpose of which is to attract an audience of cyclistsA wide selection of potential consumers in advanceA new idea in the catering market |
Seasonality Lack of reputation in the company Compliance with a large number of different norms, when opening catering establishments |
| Expanding the audience as a consequence of the spread of the trend HLS Expansion of the audience in the face of the spread of the trend of healthy eating Expansion of the food range to increase sales Conquering new regional markets |
Bad weather conditions.Unsuccessful choice of location, and, as a result, large financial lossesCompetitive pressureUnstable economic situationThe saturation of the market with catering establishments |
