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Displaying 6 articles of 6 total result(s).
Original Article

Linking Innovation, Social Media Marketing, And Corporate Social Responsibility To Firm Performance

Jalal Rajeh Hanaysha
,
Suhaidah Hussain
,
Lee Khai Loon
,
Zahari Abu Bakar

Keywords: Corporate social responsibility, firm performance, innovation, social media marketing

Article no: 82

Pages 778-789

Doi: 10.15405/epsbs.2018.07.02.82

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Original Article

SME Performance: The Effects of Social Media Marketing Adoption and Competitive Intelligence

Muhammad Faizal Samat
,
Mohd Nor Hakimin Yusoff
,
Mohammad Ismail
,
Norazlan Anual
,
Mariam Setapa

Keywords: Competitive intelligence, social media marketing, SME performance

Article no: 71

Pages 652-659

Doi: 10.15405/epsbs.2020.12.05.71

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Original Article

Health-Related Opinion Leadership In Social Media: Attractive Health-Focused Contents For Instagram Users

Ebru Tümer Kabadayı
,
Alev Koçak Alan*

Keywords: Health-consciousness, healthy consumption behavior, opinion leaders, content analysis, social media marketing

Article no: 10

Pages 119-130

Doi: 10.15405/epsbs.2019.12.03.10

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Original Article

Analyzing the Effectiveness of Social Media Marketing Original Research Article

Haslinda Musa
,
Fadhlur Rahim Azmi
,
Namirah Ab Rahim
,
Abdul Samad Shibghatullah
,
Norfaridatul Akmaliah Othman

Keywords: Customer engagement; brand reputation ℑ customer brand attitudes; Effectiveness of Social Media Marketing; SMEs performances

Article no: 2

Pages 4-10

Doi: 10.15405/epsbs.2016.08.2

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