European Proceedings Logo
Displaying 50 articles of 98 total result(s).

Original Article

Adoption Of Green Marketing Strategy: A Conceptual View Based On Stakeholder Theory

Husna Ara
,
Jasmine A. L. Yeap
,
Siti Hasnah Hassan

Keywords: Green marketing strategy, stakeholder pressures, stakeholder theory, sustainability performance.

Article no: 22

Pages 241-249

Doi: 10.15405/epsbs.2020.10.22

>View as HTML >Abstract >Download PDF
Original Article

Personal Sales Focused on Improving the Psychological Wellbeing of Customers in the Context of Relationship Marketing

Elena S. Kiseleva
,
Vasily V. Yeryomin
,
Tatyana V. Filippovaa
,
Elena V. Yakimenko

Keywords: Personal sales, principles of personal sales, relationship marketing, relationship marketing principles, marketing complex, psychological approach

Article no: 36

Pages 270-278

Doi: 10.15405/epsbs.2016.02.36

>View as HTML >Abstract >Download PDF
Original Article

Digital Technologies In The Design Field: From Marketing Research To Product Development

I. V. Khristoforova*
,
A. B. Demenkova
,
T. N. Arkhipova

Keywords: Design, digital technology, marketing research, design of new products, assortment formation, hats

Article no: 126

Pages 877-881

Doi: 10.15405/epsbs.2020.03.126

>View as HTML >Abstract >Download PDF
Original Article

The Correlations Between Environmentalist Consumer Behavior And Personal Values

F. Burcu Candan
,
Bilsen Bilgili
,
Tayfun Güven

Keywords: Environmentalist consumer, environmentalist purchasing behavior, environmentalist marketing, personal values

Article no: 54

Pages 641-654

Doi: 10.15405/epsbs.2019.01.02.54

>View as HTML >Abstract >Download PDF
Original Article

Artificial Intelligence Technologies In The Marketing Practice Of Russian Retail Companies

Olesya V. Ivanchenko
,
Olga N. Mirgorodskaya
,
Elena V. Baraulya
,
Alina O. Perepelitsa

Keywords: Artificial intelligence, marketing, retail

Article no: 42

Pages 373-381

Doi: 10.15405/epsbs.2022.08.42

>View as HTML >Abstract >Download PDF
Original Article

The Effects Of Consumers’ Behavioral Intentions On Service Recovery In Luxury Hotels

Ashkan Nikandish
,
Behrang Samadi
,
Irina Khmeleva

Keywords: : Customer satisfaction, hotel management, hospitality management, service failure, service recovery, service marketing.

Article no: 88

Pages 1111-1126

Doi: 10.15405/epsbs.2018.05.88

>View as HTML >Abstract >Download PDF
Original Article

SME Performance: The Effects of Social Media Marketing Adoption and Competitive Intelligence

Muhammad Faizal Samat
,
Mohd Nor Hakimin Yusoff
,
Mohammad Ismail
,
Norazlan Anual
,
Mariam Setapa

Keywords: Competitive intelligence, social media marketing, SME performance

Article no: 71

Pages 652-659

Doi: 10.15405/epsbs.2020.12.05.71

>View as HTML >Abstract >Download PDF
Original Article

Influence Of Life Quality Factors On The Cities’ Attractiveness In Russia

I. V. Khristoforova*
,
T. V. Kharitonova
,
O. I. Vapnyarskaya

Keywords: Life quality, regional economy, marketing of territories, cities’ attractiveness, socio-economic conditions

Article no: 125

Pages 871-876

Doi: 10.15405/epsbs.2020.03.125

>View as HTML >Abstract >Download PDF
Original Article

Analyzing the Effectiveness of Social Media Marketing Original Research Article

Haslinda Musa
,
Fadhlur Rahim Azmi
,
Namirah Ab Rahim
,
Abdul Samad Shibghatullah
,
Norfaridatul Akmaliah Othman

Keywords: Customer engagement; brand reputation ℑ customer brand attitudes; Effectiveness of Social Media Marketing; SMEs performances

Article no: 2

Pages 4-10

Doi: 10.15405/epsbs.2016.08.2

>View as HTML >Abstract >Download PDF
Original Article

Influence Of Advertising Incentives On Consumers In The Digital Environment (Russian Experience)

S. V. Karpova
,
I. K. Zakharenko
,
I. V. Rozhkov*

Keywords: Consumer behavior, marketing, buying decision, model, factors, Internet

Article no: 172

Pages 1199-1208

Doi: 10.15405/epsbs.2020.03.172

>View as HTML >Abstract >Download PDF
Original Article

Factors Influencing the Adoption of Mobile Marketing in Small Medium Enterprises (SMEs) in Malaysia

Haslinda Musa
,
Shirly Chung Hsian Li
,
Zuraida Abal Abas
,
Norhidayah Mohamad

Keywords: Mobile Marketing; SME; Adoption; Innovation; Internal Factor

Article no: 65

Pages 457-463

Doi: 10.15405/epsbs.2016.08.65

>View as HTML >Abstract >Download PDF
Original Article

Exploring Facebook Marketing Strategy In Healthcare Retailer: Case Study Of Watson Malaysia

Navitra Mariappan
,
Nor Hasliza Md Saad

Keywords: Facebook, marketing strategies, customer engagement, healthcare retailer, e-commerce, social media.

Article no: 57

Pages 651-661

Doi: 10.15405/epsbs.2020.10.57

>View as HTML >Abstract >Download PDF
Original Article

Application Of Correlation Analysis In The Study Of Passenger Service Quality Indicators

Valeriy E. Gozbenko
,
Viktoriya A. Olentsevich
,
Sergey K. Kargapoltsev
,
Tat’yana A. Bulokhova
,
Yuliya I. Karlina
,
Maksim G. Shtayger
,
Antonina I. Karlina

Keywords: Customer focus, marketing research indicators, performance parameters, quality of passenger service

Article no: 107

Pages 898-906

Doi: 10.15405/epsbs.2021.07.107

>View as HTML >Abstract >Download PDF
Original Article

Approaches To Evaluating The Effectiveness Of Marketing Decisions In Branding Policy

O. V. Yudakova

Keywords: Branding, effectiveness of marketing decisions, effectiveness of marketing decisions, external effectiveness and internal effectiveness, integrated brand effectiveness

Article no: 64

Pages 532-537

Doi: 10.15405/epsbs.2021.04.02.64

>View as HTML >Abstract >Download PDF
Original Article

Narrative Persuasion and Consumer Engagement by Malaysian Social Media Influencers

Muhammad Zulhilmi Mohd Nasaruddin
ORCiD ,
Ameiruel Azwan Ab Aziz
ORCiD ,
Ariff Imran Anuar Yatim
ORCiD

Keywords: Influencer Marketing, Malaysian, Persuasive Strategy, Social Media, Social Media Influencer

Article no: 50

Pages 556-568

Doi: 10.15405/epes.23097.50

>View as HTML >Abstract >Download PDF
Original Article

Digital Marketing And Digital Transformation Of The University

E. N. Sheremetyeva
,
L. A. Gorshkova
,
N. V. Mitropolskaya-Rodionova

Keywords: Conceptual model of digital university, challenges of technological transformations in higher education, distance learning, digital marketing, digital marketing tools

Article no: 20

Pages 158-166

Doi: 10.15405/epsbs.2021.04.02.20

>View as HTML >Abstract >Download PDF
Original Article

Teachers Readiness For Marketing Activities As A Condition Of Quality Education

I.A. Donina
,
E.V. Vezetiu

Keywords: Consumers of educational services, marketing activity, quality of education, readiness for professional activity

Article no: 101

Pages 933-940

Doi: 10.15405/epsbs.2019.04.101

>View as HTML >Abstract >Download PDF
Original Article

Algorithm For Marketing Feasibility Assessment Of Retail Property Concept

Angelina Georgievna Кim
,
Yuliya Viktorovna Razumova
,
Natalya Aleksandrovna Yurchenko
,
Olga Gennadyevna Marchenko

Keywords: Marketing research, concept, mall, profitability

Article no: 58

Pages 433-440

Doi: 10.15405/epsbs.2021.06.03.58

>View as HTML >Abstract >Download PDF

We care about your privacy

We use cookies or similar technologies to access personal data, including page visits and your IP address. We use this information about you, your devices and your online interactions with us to provide, analyse and improve our services. This may include personalising content or advertising for you. You can find out more in our privacy policy and cookie policy and manage the choices available to you at any time by going to ‘Privacy settings’ at the bottom of any page.

Manage My Preferences

You have control over your personal data. For more detailed information about your personal data, please see our Privacy Policy and Cookie Policy.

These cookies are essential in order to enable you to move around the site and use its features, such as accessing secure areas of the site. Without these cookies, services you have asked for cannot be provided.

Third-party advertising and social media cookies are used to
(1) deliver advertisements more relevant to you and your interests;
(2) limit the number of times you see an advertisement;
(3) help measure the effectiveness of the advertising campaign; and
(4) understand people’s behavior after they view an advertisement.
They remember that you have visited a site and quite often they will be linked to site functionality provided by the other organization. This may impact the content and messages you see on other websites you visit.