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Displaying 10 articles of 102 total result(s).

Original Article

Influence Of Advertising Incentives On Consumers In The Digital Environment (Russian Experience)

S. V. Karpova
,
I. K. Zakharenko
,
I. V. Rozhkov*

Keywords: Consumer behavior, marketing, buying decision, model, factors, Internet

Article no: 172

Pages 1199-1208

Doi: 10.15405/epsbs.2020.03.172

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Original Article

Analyzing the Effectiveness of Social Media Marketing Original Research Article

Haslinda Musa
,
Fadhlur Rahim Azmi
,
Namirah Ab Rahim
,
Abdul Samad Shibghatullah
,
Norfaridatul Akmaliah Othman

Keywords: Customer engagement; brand reputation ℑ customer brand attitudes; Effectiveness of Social Media Marketing; SMEs performances

Article no: 2

Pages 4-10

Doi: 10.15405/epsbs.2016.08.2

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Original Article

Influence Of Life Quality Factors On The Cities’ Attractiveness In Russia

I. V. Khristoforova*
,
T. V. Kharitonova
,
O. I. Vapnyarskaya

Keywords: Life quality, regional economy, marketing of territories, cities’ attractiveness, socio-economic conditions

Article no: 125

Pages 871-876

Doi: 10.15405/epsbs.2020.03.125

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Original Article

Application Of Correlation Analysis In The Study Of Passenger Service Quality Indicators

Valeriy E. Gozbenko
,
Viktoriya A. Olentsevich
,
Sergey K. Kargapoltsev
,
Tat’yana A. Bulokhova
,
Yuliya I. Karlina
,
Maksim G. Shtayger
,
Antonina I. Karlina

Keywords: Customer focus, marketing research indicators, performance parameters, quality of passenger service

Article no: 107

Pages 898-906

Doi: 10.15405/epsbs.2021.07.107

>View as HTML >Abstract >Download PDF

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