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Displaying 6 articles of 56 total result(s).

Original Article

Ideological And Cultural Codes In Dove Brand Advertising: A Semiotic Analysis

Marina Terskikh
,
Olga Zaytseva

Keywords: Cultural codes, gender stereotypes, ideological codes, provocative advertising, semiotic analysis, semiotics of advertising

Article no: 109

Pages 901-909

Doi: 10.15405/epsbs.2021.12.109

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Original Article

Intertextual Tools In Public State Announcements Discourse Related To Childhood Issues

Marina Terskikh
,
Evgeniya Malenova

Keywords: Intertextuality, childhood issues, persuasion, precedent, advertising discourse, PSA.

Article no: 77

Pages 582-588

Doi: 10.15405/epsbs.2018.07.77

>View as HTML >Abstract >Download PDF

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