Connotative Advertising Names: The Dynamic Aspect
Keywords: Advertising name, onymic connotation, post-onymic connotation, language dynamics
Article no: 93
Pages 796-804
Keywords: Advertising name, onymic connotation, post-onymic connotation, language dynamics
Article no: 93
Pages 796-804
Keywords: Advertising text, educational discourse, linguopragmatic parameters, persuasive effect, small-format text, titles of textbooks.
Article no: 79
Pages 680-687
Keywords: Blend, input spaces, generic space, political advertising, rhetorical figures.
Article no: 18
Pages 146-154
Keywords: Generation Y, SMS Advertising, Attitude, Entertainment, Informativeness, Personalization, Credibility
Article no: 20
Pages 213-224
Keywords: Advertising campaign, retargeting, targeting, target audience
Article no: 182
Pages 1525-1531
Keywords: Teenagers, digital technologies, digital advertising, identity
Article no: 83
Pages 710-715
Keywords: Suggestion, discourse, advertising, impact, speech impact.
Article no: 414
Pages 3074-3080
Keywords: Virtual reality, augmented reality, gaming experience, marketing, advertising
Article no: 188
Pages 1684-1693
Keywords: Addressee, advertising, communicant, communicative failures, text.
Article no: 48
Pages 428-437
Keywords: Endorser credibility, purchase intention, attitude toward advertising, celebrity, beauty soap, consumer
Article no: 64
Pages 631-640