Empowering Responsible Consumers Through Ta’awun (Mutual Cooperation) for Sustainability
Abstract
Responsible consumers act collectively with integrity and resilience. Empowering responsible consumers through ta’awun (mutual cooperation) enables sustainability in consumption. This study aims to explore the roles of ta’awun (mutual cooperation) among consumers in a society of responsible consumers. The study used personal interviews with consumer activists. The personal interviews with consumer activists argued that empowering responsible consumers through ta’awun (mutual cooperation) for sustainability can be done based on workable and practical mutual cooperation leads to good outcomes. The process is monitored and evaluated with willingness, ability, and piety. Responsible consumerism is intensified with mutual cooperation and the attitude of being socially responsible and sustainable. The taqwa-driven ta’awun (mutual cooperation) with responsible consumption sustainability can be done through education and awareness campaigns, providing access to sustainable goods and services, and establishing incentives for businesses to adopt more sustainable practices. For future research, the personal interview can be extended to policymakers and other civil society advocates.
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About this article
Publication Date
06 May 2024
Article Doi
eBook ISBN
978-1-80296-132-4
Publisher
European Publisher
Volume
133
Print ISBN (optional)
-
Edition Number
1st Edition
Pages
1-1110
Subjects
Marketing, retaining, entrepreneurship, management, digital marketing, social entrepreneurship
Cite this article as:
Sarif, S. M., Ismail, Y., & Zainudin, D. (2024). Empowering Responsible Consumers Through Ta’awun (Mutual Cooperation) for Sustainability. In A. K. Othman, M. K. B. A. Rahman, S. Noranee, N. A. R. Demong, & A. Mat (Eds.), Industry-Academia Linkages for Business Sustainability, vol 133. European Proceedings of Social and Behavioural Sciences (pp. 83-101). European Publisher. https://doi.org/10.15405/epsbs.2024.05.8