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The Pitfalls of Religiosity Measurements in Muslim Consumer Research

Table 5: Dimensions and Items of Religiosity for Muslims

Theoretical frameworks TRA TPB Others Propose new model Not specified
Frequency 21 7 23 22 20
Percentage 22.6% 7.5% 24.7% 23.7% 21.5
Impact of religiosity Attitude Intention Behaviour Others
Frequency 11 26 8 46
Percentage 11.11% 23.32% 10.10% 55.55%
Relative importance 1st 2nd 3rd 4th Not significant Moderating
Frequency 7 4 2 1 3 3
Percentage 26.9% 15.4% 7.7% 3.8% 11.5% 11.5%
Average Beta values 0.384 0.298 0.086 0.039 - -
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