Sustainable Business Practices Among the Indigenous Community in Royal Belum
Abstract
Research concerning the Indigenous people have been growing for the past few years. Compared to other ethnic in Malaysia, the indigenous community is still far behind in poverty. The community is considered under the Government's poverty eradication policies and programmes. There are nineteen ethnic subgroups comprised of the indigenous peoples in Peninsular Malaysia, and from these 19 ethnic subgroups are the three main ethnic groups. The Malaysian Government perceives the Indigenous people as underdeveloped and in need of support and modernization. The Indigenous people are roughly from 140,000 to 180,000 in population. The Indigenous households in Kedah State have the second highest number of poor Indigenous households, with 8.8 per cent. The Perak State follows this with a 7.3 per cent household poverty rate in Peninsular Malaysia. The other states were reported to fall at around 3 per cent to 5 per cent in the household poverty rate. The community is well known for conducting domestic business activities mainly for survival by selling raw materials such as various types of fish and many agricultural products, done mainly by the adults. This research examines the business activities conducted by the Indigenous community in Kg Sg Tiang Royal Belum to understand the depth of their entrepreneurship. A face-to-face survey was conducted amongst the Royal Belum community to gauge a deeper understanding of their business activities. Data were analyzed using SPSS ver 28, and the profile of the community who conducted business practices for sustainable business income is presented.
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About this article
Publication Date
06 May 2024
Article Doi
eBook ISBN
978-1-80296-132-4
Publisher
European Publisher
Volume
133
Print ISBN (optional)
-
Edition Number
1st Edition
Pages
1-1110
Subjects
Marketing, retaining, entrepreneurship, management, digital marketing, social entrepreneurship
Cite this article as:
Haron, H., Mohd, T., Ahmad, Z., Johari, N., & Ibrahim, N. H. (2024). Sustainable Business Practices Among the Indigenous Community in Royal Belum. In A. K. Othman, M. K. B. A. Rahman, S. Noranee, N. A. R. Demong, & A. Mat (Eds.), Industry-Academia Linkages for Business Sustainability, vol 133. European Proceedings of Social and Behavioural Sciences (pp. 41-48). European Publisher. https://doi.org/10.15405/epsbs.2024.05.4