Financial Risk Tolerance During Post-Pandemic: A Case Study Among Urban Older Malaysians
Abstract
The COVID-19 pandemic has negatively impacted the older population's financial satisfaction and well-being as health-related expenses deplete their retirement funds and family members lose their jobs or receive pay cuts. Older peoples may invest in riskier financial products or businesses to compensate for the loss of savings and financial aid. Hence, this paper intends to investigate the direct and indirect effects between financial satisfaction and financial risk tolerance among the Malaysian older population aged 60 and above. This primary data was collected in the third quarter of 2021 and employed purposive sampling through face-to-face interviews with a structured questionnaire. The results from Process Macro for SPSS and Model 4 (mediation analysis) show that older Malaysians’ financial risk tolerance is not directly influenced by their financial satisfaction, which indicates that older populations share similar risk tolerance during the pandemic regardless of their financial satisfaction. However, financial satisfaction indirectly affects financial risk tolerance, mediated by attitude and subjective norms. These results indicate that the older population, who are more family-orientated and have better financial situations, are more likely to take the lesser risk. In contrast, those with sound financial knowledge and skills, able to identify and invest in profitable financial products, and strongly influenced by their friends are more likely to take higher risks. This study is essential for financial institutions in developing investment products targeting the older population and for the financial planner to educate the elderly to take a reasonable level of financial risk to preserve and accumulate retirement funds.
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About this article
Publication Date
06 May 2024
Article Doi
eBook ISBN
978-1-80296-132-4
Publisher
European Publisher
Volume
133
Print ISBN (optional)
-
Edition Number
1st Edition
Pages
1-1110
Subjects
Marketing, retaining, entrepreneurship, management, digital marketing, social entrepreneurship
Cite this article as:
Chong, S. C., Chai, Z. K., Loo, B. W., Lee, S. C., & You, H. L. (2024). Financial Risk Tolerance During Post-Pandemic: A Case Study Among Urban Older Malaysians. In A. K. Othman, M. K. B. A. Rahman, S. Noranee, N. A. R. Demong, & A. Mat (Eds.), Industry-Academia Linkages for Business Sustainability, vol 133. European Proceedings of Social and Behavioural Sciences (pp. 343-358). European Publisher. https://doi.org/10.15405/epsbs.2024.05.29