Customer Citizenship Behaviour, Value Co-Creation and Tax Compliance: Malaysian Perspective
Table 1: Scale Reliabilities
| Scale | Number of Items | Cronbach’s Alpha |
| Tax Compliance (TC) | 10 | 0.849 |
| Advocacy (CCBAD) | 3 | 0.840 |
| Feedback (CCBFD) | 3 | 0.875 |
| Tolerance (CCBTL) | 3 | 0.825 |
| Information sharing (VCCIS) | 4 | 0.869 |
| Responsible behaviour (VCCEQ) | 4 | 0.919 |