Exploring, Categorizing, and Prioritizing the ESG Factors for Organizational Sustainability
Table 1: Fundamental Ratio Scale
| Verbal Judgment of Importance | Numerical Rating |
| Equal importance | 1 |
| Equal to moderate importance | 2 |
| Moderate importance | 3 |
| Moderate to strong importance | 4 |
| Strong importance | 5 |
| Strong to very strong importance | 6 |
| Very strong importance | 7 |
| Very strong to extreme importance | 8 |
| Extreme importance | 9 |