Medical Tourism Digital Promotion: A Contrastive Study From an Intercultural Communication Perspective
Table 8: Summary of cultural perspective of Malaysian and Singaporean Websites
| Cultural Context | Malaysia | Singapore | |
| Low-context | Elaborated code system | / | / / |
| Direct & explicit message | / / | / / | |
| Highly structured message | / / / | / / / | |
| Focalisation of information | / / / / / / / | / / / / | |
| Linear organisation | / / | / | |
| High-context | Restricted code systems | / / / / | |
| Unelaborated message | / | / / / / | |
| Shared experience & knowledge | |||
| Emphasis on feelings | / | / | |
| Non-linear organisation | / / | ||
| Pattern | Low-context | Low-context | |