Medical Tourism Digital Promotion: A Contrastive Study From an Intercultural Communication Perspective
Table 5: Theme types and thematic progression in S1, S2 and S3
| Theme Rheme Elements |
S1 |
S2 |
S3 |
TOTAL |
| F |
% |
F |
% |
F |
% |
F |
% |
| Theme Type Topical |
|
|
|
|
|
|
|
|
| + Unmarked |
1/13 |
7.69% |
6/13 |
46.2% |
4/13 |
30.8% |
11/13 |
84.6% |
| + Marked |
2/13 |
15.4% |
1/13 |
7.69% |
- |
- |
3/13 |
23% |
| Interpersonal |
- |
- |
1/13 |
7.69% |
- |
- |
1/13 |
7.69% |
| Textual |
1/13 |
7.69% |
- |
- |
1/13 |
7.69% |
2/13 |
15.4% |
| Thematic Progression |
|
|
|
|
|
|
|
|
| Reiteration |
3/13 |
23% |
- |
- |
1/13 |
7.69% |
4/13 |
30.8% |
| Zig-zag |
- |
- |
4/13 |
30.8% |
1/13 |
7.69% |
5/13 |
38.5% |
| Multiple |
- |
- |
- |
- |
- |
- |
- |
- |
| New |
- |
- |
1/13 |
7.69% |
1/13 |
7.69% |
2/13 |
15.4% |
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