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Medical Tourism Digital Promotion: A Contrastive Study From an Intercultural Communication Perspective

Table 3: Examples of clauses in M1, M2 and M3 according to theme types

Theme Types Examples of Clauses
Unmarked topical theme i. Proper nouns, e.g: “ is a 270-bed private healthcare facility”.ii. Pronoun, e.g: “ is geared to welcome you”.iii. Grammatical item ‘it’, e.g: is one of the few countries in the region”iv.Embedded non-finite, e.g: “ can be a stressful and anxious experience for some”.
Marked topical theme i. Adverbial group, e.g:, the medical care in Malaysia is on par with the best in the world”.
Textual theme i. Structural conjunctions, e.g., “PCMC promote and develop the country’s medical tourism industry position Malaysia as a healthcare hub in the Southeast Asian”.ii. Conjunction, e.g., Our International Business Lounge is geared to welcome you help you understand seek out the best treatment options available.iii. Relatives,e.g., “Today, the medical care in Malaysia is on par with the best in the world innovation and international expertise are key”e.g., “There are countless reasons PCMC is an ideal destination for medical tourism”.
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