Medical Tourism Digital Promotion: A Contrastive Study From an Intercultural Communication Perspective
Table 2: Theme types and thematic progression patterns in M1, M2 and M3
| Theme Rheme Elements |
M1 |
M2 |
M3 |
TOTAL |
| F |
% |
F |
% |
F |
% |
F |
% |
| Theme Type Topical |
|
|
|
|
|
|
|
|
| + Unmarked |
2/16 |
12.5% |
10/16 |
62.5% |
3/16 |
18.7% |
15/16 |
93.75% |
| + Marked |
- |
- |
1/16 |
6.25% |
- |
- |
1/16 |
6.25% |
| Interpersonal |
- |
- |
- |
- |
1/6 |
6.25% |
1/16 |
6.25% |
| Textual |
- |
- |
6/16 |
37.5% |
3/16 |
18.7% |
9/16 |
56.25% |
| Thematic Progression |
|
|
|
|
|
|
|
|
| Reiteration |
2/16 |
12.5% |
2/16 |
12.5% |
3/16 |
9% |
7/16 |
34.00% |
| Zig-zag |
1/16 |
6.25% |
2/16 |
12.5% |
- |
- |
3/16 |
18.75% |
| Multiple |
- |
- |
3/16 |
18.7% |
- |
- |
3/16 |
18.75% |
| New |
- |
- |
1/16 |
6.25% |
1/16 |
6.25% |
2/16 |
12.50% |
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