A developing company moves through all life cycle stages, requiring a constant monitoring of the level of competitiveness in order to choose a further development strategy. Based on a modern interpretation of competitiveness as a multifactorial process of nurturing competitive relations, it should comply with the most important condition for its full implementation – competitiveness-oriented business management. In the most general form, competitiveness-oriented management is a conscious human impact on objects and processes with a view to calling the tune to economic development and achieving the desired effect. The paper discusses the stages of implementing a methodology for assessing the competitiveness of an industry enterprise. It primarily focuses on adapting universal metrics of competitiveness to industry and developing the most integrated calculation option. Obtaining total sectoral competitiveness is necessary for a more detailed assessment of the phenomenon, which necessitates the implementation of such comprehensive stages as calculation and conversion of simple metrics into relative values; calculation of group competitiveness indicators; construction of a polygon of industry competitiveness; integral assessment of competitiveness. The subject of research is a container terminal and the details of assessing its competitiveness. The proposed methodology for assessing competitiveness is focused on the industry practices and provides for the calculation and assessment of five groups of metrics: competitiveness of production base; competitiveness of production processes; competitiveness of financial processes; efficiency of sales and promotion; competitiveness of services. The paper proposes to use a model of managerial impact with an appropriate level of intensity, focused on total business competitiveness.
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31 March 2022
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Ilyina, M. S. (2022). Business Administration Based On Assessments Of Total Industry Competitiveness. In & I. Savchenko (Ed.), Freedom and Responsibility in Pivotal Times, vol 125. European Proceedings of Social and Behavioural Sciences (pp. 684-694). European Publisher. https://doi.org/10.15405/epsbs.2022.03.82