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New Mechanisms For Investing In The Agricultural Enterprise Foreign Trade Activity Development

Table 1: Key areas for an integrated sectoral system for promoting agricultural products to foreign markets

Main sections of the concept Main sections of the export guide Main types of activities
Comprehensive market analysis, forecast of its development and export potential for Russian products General information about the country (economic, political and demographic trends) Solution of business projects in countries with export potential: participation in business projects of Agroexport provides an opportunity to conduct business negotiations with the establishment of cooperation with potential partners
Analysis of legislation governing import issues Features of the mentality and recommendations for doing business
Analysis of the competitive environment Market analysis (domestic production, export, import, and trade balance) Participation in exhibition events: Agroexport monitors promising international events that are important for the establishment of trade relations with the participation of Russian agricultural exporters
Restrictions and barriers to market entry Analysis of market demand and consumer preferences
Consumer preferences and recommendations for product homologation Distribution channel analysis
Analysis of the supply chain and sales channels Tariff and non-tariff barriers Arrangement of gastronomic festivals with the possibility of presenting products of Russian manufacturers and conducting tasting of national dishes from these products to attract foreign consumers
Choosing the optimal positioning for Russian products Requirements for suppliers and a list of documents required
Pricing recommendations Description of the procedure for certification of an enterprise for export Events of a business and educational nature: participation in trainings and workshops allows manufacturers to understand the rules for the supply of products for export, to study promising sales markets, to get up-to-date information on current and developed measures of state support in the agricultural sector
Optimal logistics routes
Market penetration strategy Specificity of export deliveries
Marketing strategy and product promotion strategy List of the most relevant exhibitions, fairs and forums
Communication strategy List of key importers with contact information
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