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Developing An Efficient Business Strategy In The Era Of Digital Transformation

Table 1: Scope of Amazon’s Digital Strategy (based on Bharadwaj et al., 2013)]

Area Example
1. Trans-functional aspect 1. Transportation/Marketing/ Supply Chain
2. Digitization of services and products and the associated information 2. Amazon Web Services (AWS): a cloud platform delivering more than 200 fully featured services from data centres worldwide
3. Trans-industrial aspect 3. Start-ups, enterprises and leading government agencies
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