Varieties |
Functions |
Features of social behavior |
Entertainment (30%) |
Communicative, recreative |
Passivity, (self-indulgence) |
Westernization (20%) |
Imitative |
Pragmatism, materialization of values |
Consumer (20%) |
Consuming |
Superficiality, background character |
Non-individualized (10%) |
Sociological |
Stereotyping, rejection of other values |
Non-institutional (10%) |
Recreative |
Contemplation, primitiveness |
Non-national (5%) |
Denying national characteristics |
Lack of ethnocultural identification |
Cultural and creative (5%) |
Creative, cognitive, heuristic |
Activity, transformation, self-improvement |