Hijab Style And Modesty On Instagram Among Three Hijab Brands In Malaysia

Abstract

A pious Muslim can be represented with Hijab donning. All Muslim women may not wear Hijab; however, a significant number do don it. Hijab styles and designs transform with the movements of fashion. Most Hijab available on the market today not only serve the needs of religious commitment but also to ensure wearers can be fashionable at the same time. Therefore, this research tries to find out the extent of Hijab designs on Instagram in accordance with the modesty requirement of Islam in three prominent Malaysian Hijab brands. Content analysis was used to gather data on the three leading brands’ corporate Instagram page. Each of the Instagram postings must have the model being visible. The postings were analysed centred on one of the Islamic clothing guidelines, which is a headscarf that must cover the wearer's chest. The central theme was further divided into sub-themes of headscarf must cover the wearer's hair; it also covers from the forehead to chin and lastly, the headscarf must also cover the wearer's bosoms. The findings indicate that only two sub-themes achieved the concept of modesty. This may imply that Hijab available is not as traditional as it is used to be, and at the same time, the persuasiveness of being hip is as vital as donning a Hijab.

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Publisher

European Publisher

First Online

10.06.2021

Doi

10.15405/epsbs.2021.06.02.51

Online ISSN

2357-1330