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Product Market Share Using A Model Of Two Competitors

Table 2: Description of auxiliary variables

Criterion Value
Effect of compatibility effect on product attractiveness1 EXP (Effect of attractiveness on an installed base system * Installed_Target_Product2 / Threshold for compatibility effect)
Standard deviation of random effects on product attractiveness STEP(0.1;0)
The influence of other factors on the attractiveness of the product1 EXP (Noise seed for random effects on product attractiveness1 * Standard deviation of random effects on product attractiveness)
The influence of other factors on the attractiveness of the product2 MAX (0; MIN (4; NORMAL (1,0; 'Standard deviation of random effects on product attractiveness'; 'Noise seed for random impact on product attractiveness 2')))
The effect of the compatibility effect on product attractiveness 2 EXP (Effect of attractiveness on an installed base system * Installed_Target_Product2 / Threshold for compatibility effect)
Product Attractiveness1 The effect of the compatibility effect on the attractiveness of the product1 * The effect of other factors on the attractiveness of the product1
Product Attractiveness2 The effect of the compatibility effect on the attractiveness of the product2 * The influence of other factors on the attractiveness of the product2
Overall product appeal Product Attractiveness1 + Product Attractiveness2
Product Market Share 1 Product Attractiveness 1 / Overall Product Attractiveness
Market share 2 Product Attractiveness 2 / General Product Attractiveness
Sales of products1 Product Market Share 1 * Aggregate Demand
Sales of products2 Market share 2 * Aggregate demand
Total identified target products Installed_Target_Product2 + Installed_Target_Product1
Percentage of identified target products1 Established_Target_Product1 / Total installed target product.
The share of the established target products2 Established_Target_Product2 / Total installed target product.
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