| Parameters |
Comment |
| 1. Feature the situation of communication |
The slogan used to advertise contract service in the army |
| 1.1. The theme |
Contract service in the army |
| 1.2. Conditions of Mediated communication |
Distant. Sender and the recipient |
| 1.3. Communication (roles of participants) |
Addressor, addressee |
| 1.4. Social roles |
Equal communication |
| 1.5. The type of communicative coordination |
Sender relies on cooperative communication; decision making on professional choices and social status |
| 2. Linguistic aspect |
|
| 2.1. Monologue / Dialogic text |
Monologic text, call |
| 2.2. Functional (semantic types of speech) |
Description (advantages, benefits offered military) |
| 2.3. Composition and semantics |
Two slogans: 1) words of General of the army V.F. Margelov; 2) recipient encouragement to a conscious action; 3) information about allowances, extra payments and social safeguards. |
| 3. Language design |
|
| 3.1. Lexical features |
In text-based verbs and constructions in the imperative fight, step. Used you-communication, a friendly call, involving the communication of with like-minded people (your choice). Material and social incentives. |
| 3.2. Grammar features |
The text is built on verbs of imperfective aspect in the imperative mood, underscoring the mandatory nature of the text, encouraging to make a conscious action. |
| 4. The pragmatic aspect |
|
| 4.1. Discursive features |
Text intentions: 1) new volunteers recruiting; 2) a call to action; 3) declarative; 4) a patriotic purpose; 5) benefits. Texts not only convey information about existing opportunities (informative aspect), but also try to affect the addressee (the pragmatic aspect). |
