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Approaches To Evaluating The Effectiveness Of Marketing Decisions In Branding Policy

Table 2:

Indicator "U Palycha" "BСC" "Slidedraw" "Vkusnjatina"
The strength of the brand, units 2,5 0,95 0,35 0,04
Top of mind, % 0,5 0,28 0,19 0,03
Spontaneous popularity, % 0,26 0,30 0,21 0,04
Suggested fame, % 0,46 0,29 0,22 0,09
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