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Approaches To Evaluating The Effectiveness Of Marketing Decisions In Branding Policy

Table 1:

Question Аnswer choices
Do you use confectionery? Yes No
90 10
What confectionery products do you prefer? Floury Sugary
56,3 43,7
Where do you buy confectionery? In online super-and hypermarkets In stores of the "at home" format» On wholesale bases In specialized institutions Make to order
48 12 19 16 5
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