Approaches To Evaluating The Effectiveness Of Marketing Decisions In Branding Policy
Table 1:
Question | Аnswer choices | ||||
Do you use confectionery? | Yes | No | |||
90 | 10 | ||||
What confectionery products do you prefer? | Floury | Sugary | |||
56,3 | 43,7 | ||||
Where do you buy confectionery? | In online super-and hypermarkets | In stores of the "at home" format» | On wholesale bases | In specialized institutions | Make to order |
48 | 12 | 19 | 16 | 5 |