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Covid Impact On Marketing And Sustainable Development

Table 3:

Support to the state and international communities/Wave Integrated support Fragmented support
Single Wave Social programs providing aid to medical and public organizations Changing the expenditure structure on communication toolsOnetime social-oriented actions
Recurrent Waves System modification of CSR programsService processes adaptation according to new contact points Joint creative activities with consumers Change of internal and external communications system Customer and employee experience management
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