| Support to the state and international communities/Wave |
Integrated support |
Fragmented support |
| Single Wave |
Social programs providing aid to medical and public organizations |
Changing the expenditure structure on communication toolsOnetime social-oriented actions |
| Recurrent Waves |
System modification of CSR programsService processes adaptation according to new contact points |
Joint creative activities with consumers Change of internal and external communications system Customer and employee experience management |
