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Covid Impact On Marketing And Sustainable Development

Table 1:

Factors Before After
Economical High pace of online shopping growthDemand for digital and physical shopping experience Conscious consumption and avoidance of impulse purchasesDelayed purchases, expenses reductionSteady growth in consumption of certain services productsNew contact points and customer attraction ways
Social Sharp shift towards digital communication channels Restriction of physical contacts Social DistanceThe effect of collective social anxiety in consumer groupsSocial-oriented consumption and product/brand selectionDevelopment of spontaneous social (including consumer) groups in digital environment
Ecological Increasing focus on environmental issuesWillingness to opt for environmentally friendly products Not willing to take individual initiativeEconomic aspects are more important than environmental ones.Increase in the volume of garbage due to increased demand for delivery services and use of disposable items
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