| Factors |
Before |
After |
| Economical |
High pace of online shopping growthDemand for digital and physical shopping experience |
Conscious consumption and avoidance of impulse purchasesDelayed purchases, expenses reductionSteady growth in consumption of certain services productsNew contact points and customer attraction ways |
| Social |
Sharp shift towards digital communication channels |
Restriction of physical contacts Social DistanceThe effect of collective social anxiety in consumer groupsSocial-oriented consumption and product/brand selectionDevelopment of spontaneous social (including consumer) groups in digital environment |
| Ecological |
Increasing focus on environmental issuesWillingness to opt for environmentally friendly products |
Not willing to take individual initiativeEconomic aspects are more important than environmental ones.Increase in the volume of garbage due to increased demand for delivery services and use of disposable items |
